Woman at Work! How Design Saved Uk’s Drivers

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Woman at Work! How Design Saved Uk’s Drivers

As part of our series of History of graphic design and its famous names, here is a portrait of a great lady whose discreet work has helped to save hundreds of thousands of lives in the United Kingdom! In the 1960s, the increase in wealth brought more and more traffic on the roads. To face this new reality, the government undertook serious highway work. And as cars were moving faster and faster, it was also a question of redesigning all of road signs, which were unreadable at high speed. This was the mission entrusted to Margaret Calvert(1936 -) and Jock Kinneir (1917 – 1994) between 1957 and 1967. Their work subsequently became a model of modern road signage, replicated worldwide.

Thousands of people see their work every day and take these signs for granted, without realizing the scale and revolutionary nature such a project had at the time! Quite like Pierre Novat and the French ski slopes.

From air to asphalt

The future of these designers was born under a bus shelter in 1957. Jock happens to find himself in the same line as David Alford, one of the architects of a second London airport project. The latter, realizing that they were neighbours, offered Kinneir the opportunity to design the signage of Gatwick Airport, which had never been done by anyone Colombia Phone Number List before! Jock then hired Margaret Calvert, his student, and offered her her first job. All-rounders, Calvert and Kinneir also designed the Rail Alphabet typography for the British Rail company, inspired by the Gatwick typography developed for the airport project.

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Types signs, panels

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Initially, the Ministry of Transport wanted a project in line with what already existed in Germany, namely a white typeface on a black background for motorways, and a font with no German serif character. But the two designers decided to redesign everything in order to adapt as well as possible to the landscape of the United Kingdom. The woman who IG Users Phone List designed road signs Carter created a specific typography in capital and lower case: the Transport. It was more easy to read, in order to recognize road names and signs at high-speed. In 2012, Henrik Kubel created the digital version of the Transport font and 6 new weights, with the help of Calvert.

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