Love, love and a lot of marketing for Valentine’s Day . We all want to be touched by cupid’s arrows and be in love. And brands be a present part of this special day, offering promotions and discounts that make that day happier. Valentine is the day of love par excellence in many parts of the world and to prove it, lovers give each other small details or even large presents. From a box of chocolates to a diamond bracelet, in the most passionate cases.
We live day love intensely, but is also a symbol of the society of consumption, where the marketing and sales strategies to get more customers are the order of the day. Many companies launch specific campaigns for this date, because Valentine’s Day marketing Buy Lebanon Consumer People Phone List increases sales and the number of consumers of companies. Advertisers are aware that investing in this season pays off. Boyfriends and girlfriends will not miss the opportunity to buy to give love. Precisely, if sales soar at this time it is because the driving force that encourages users to buy is love: one of the most powerful feelings that exist . Psychology at the service of marketing .
5 powerful marketing actions that will increase your results
For the great date of love, brands create a large number of spots, events and special actions just for that day. Here are 5 powerful digital weapons that will positively impact your customers and increase the growth of your business:
- Viral Traffic Drive Video : Hire famous people to produce your brand’s Cupid Day video. Of course, do not forget to create a funny story related to love. These two ingredients together will ensure that the spot is shared on its own from user to user. At the end of the video, encourage viewers to visit your product or service website later.
- Love email marketing to increase sales : Create a special promotion for Valentine’s Day. For example, during the week of love, users will be able to buy trips with a 20% discount. These flash sales will create a one-off peak in your sales and will improve the results of the period. From here, carry out a good email marketing campaign to make your offer known to your followers and potential customers. If you want to know more about What is email marketing? Its advantages and success stories you can read the related post .
- Melt Social Networks with love to get contacts : If you have set the goal of increasing your database with quality leads, take advantage of Valentine’s Day. Start a raffle where the prize is something very sweet (technology, a trip or some leisure activity). And announce the winner on Valentine’s Day. This way you will achieve your goal of increasing your active user base, yes, take the opportunity to request various parameters in the form. Information is always power.
- Content Ads, write with love to attract visits : Get quality visits to your site through the promoted content. Write interesting articles related to your sector and product / service and publish them on publisher networks . Of course, do not forget to relate the content to Valentine’s Day. This way you will appear in the most prominent media in the country and you will be able to increase traffic to your website or landing page.
- Influencer Marketing . Influencers are the order of the day. People who have emerged on social networks and who have a large mass of followers who listen Phone Number List very carefully to what their reference influencers say. Carrying out campaigns with them is no longer a novelty, but it is a very common strategy among many brands. You can bet on large influencers or on a campaign with several micro-influencers. Do not miss this opportunity, since virality is usually assured with these people involved in your campaigns.