The first group are the visionaries. These visionaries solve the major problems in the existing market and create enormous growth in the process. An appealing example is Tesla . For example, Tesla uses technology and regulation trends to converge: CO2 reductions, the importance of climate neutral Vietnam Phone Number List in combination with improved charging speed. But also in combination with the wishes of wealthy, business drivers who want to drive electrically but in a sporty way. Drivers who until then were not attracted to a Toyota Prius or Smart Electric.

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The growth strategy of the Visionaries in a diagram. Tesla saw very well that those worlds would come together. So if we were to develop a car as sporty as a sports car in an electric variant, we would have a huge new market. But how do you go about it if you want to become a visionary (company) yourself? It is Vietnam Phone Number List to zoom out and ask yourself: what is everyone in the market running into? What are the big themes? So in the case of electric cars this is well known: too small a range, too few charging stations, defective design and at the moment, not to forget, the high price compared to a petrol car.

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Now Tesla is perhaps an appealing example but also a bit of a far-from-my-bed show for an average entrepreneur in the SME. But also in smaller, less capital-rich markets the same problems that everyone encounters. Because both large and small companies tend to stay within the framework of their Vietnam Phone Number List operation. So that always provides opportunities for new business that do solve these problems. 2. Democratizers These are the entrepreneurs who wonder: it cannot be that this product is so expensive and available to so few people. While there is a huge demand for it if it weren’t so pricey? Can’t we use technology to make this available to everyone? I share some examples of this.