Is your company already present internationally or are you expanding into new markets? You are surely looking for a solution allowing you to set up an Niue Email List inbound marketing strategy. HubSpot just might be the right solution. In this article, we discuss the main reasons that allow us to state that, yes, HubSpot can be used for an international inbound marketing strategy. Download our white paper. Inbound Marketing: 9 key steps to implement your strategy.
Inbound Marketing: multilingual content management with HubSpot. If you are looking to set up an inbound marketing and international marketing automation strategy, you probably already know their different elements. There is therefore no need to dwell at length on this subject. Let’s just remember the main elements such as the website (including the blog part), landing pages, forms, emails and CTAs. Now let’s get to the heart of the matter: how can you manage all these elements in multilingual. Finally, it is essential to properly document this work: what is the context in which you are launching your marketing automation project ?
Easily manage your different content in several languages
HubSpot’s CMS ( HubSpot COS ) allows you to easily manage all your languages. Start by defining your main language (only one per domain). ; To do this, simply go to the settings of Content Settings >> Domains & URLs >> Language Settings . You will only have to define a main language for the domain. Once this action is done, you can easily create one or more translations for your content. The steps to follow are very simple. All you have to do is create your content (web page or landing page), then click on More in your manager, and choose Create Translation .
If you haven’t yet set a language for this content, HubSpot will ask you to choose the language of your first release, then choose the language you will translate your content into.HubSpot’s main advantage in this multilingual content management lies in the automatic modification of certain elements by the platform :
The meta element specifying the language of the page will be created automatically. No need to manually insert the following meta in the header of your content: <META name = ”Language” Content = ”fr”>
Internal links leading to COS content will be rewritten to direct to the correct translation of the content. A real time saver! This document will serve as a roadmap and will allow you to present the project internally and create membership.
Inbound Marketing: personalizing the user experience in HubSpot
Whether for regular visitors or new users, you want to personalize their interactions with your content as much as possible. But for visitors you don’t know anything about, it’s going to be more difficult. HubSpot’s CMS, COS, allows you to personalize the user experience (thanks to smart content) even before a visitor’s first interaction on your site. There is indeed a simple and effective lever for action. You can predict the content that will be displayed on your site and your landing pages according to two criteria specific to the Internet user:
IP Address – HubSpot allows you to segment your visitors by their IP address. Thanks to the IP address, the country of the Internet user is known to you. You can therefore create smart content, by selecting the country as the trigger for this content. Browser language – Same principle as for the IP address, now using the language defined by the visitor’s browser. You have access to more opportunities. The determining criterion for the implementation of smart content will be membership in a list . Depending on the information collected by your forms, you can segment your contacts according to specific values (persona, customer journey, product preferences in particular).
