With Timeline Ads , Twitter is finally launching into the programmatic advertising market, following in the footsteps of the Google Display Network and the Facebook Audience Network. For the first time, Twitter ads will be displayed on third-party sites, via tweets embedded in Twitter feeds.
What are Twitter Timeline Ads and how do they work?
The Timeline Ads leverage the presence of Twitter feeds on third party sites , that is, the pages included a timeline of Twitter on their websites. Until now, these feeds simply showed the tweets corresponding to the account in question, but without showing ads.
With this new addition to the Twitter advertising menu , feeds embedded in pages will be able to show up to four ads among the first 20 tweets. The revenue from Buy Venezuela Cell Phone Numbers these ads will be split equally between the publisher and Twitter. According to Twitter’s statements to Business Insider, “We continue to evolve and iterate our ways of working with publishers to help them generate revenue through unique real-time monetization opportunities, on and off the platform. We are doing alpha testing for exploring new demand channels with OpenX, and we look forward to the results. ”
In order to run Timeline Ads , publishers need pre-approval from Twitter. To get it, they must register through the form on the official website of this advertising program. Publishers participating in this initiative will have access to three types of reports: daily inventory summary, site revenue, and ad unit summary. In addition, they will be able to take data from these three reports to create their own custom summaries. In May of this year, Twitter began recruiting publishers for this new format. Timeline Ads are now available in alpha phase for some sites, so we hope to start seeing them soon.
What do Timeline Ads mean to advertisers?
Although this news comes with a certain delay compared to other programmatic networks with Facebook and Google, it is undoubtedly great news for brands that have decided to bet on Twitter for their Social Ads. Until now, the visibility of ad campaigns on Twitter was limited by the social network itself. Given the accelerated growth in active users of other networks such as Instagram in recent years, Twitter Ads were becoming a relatively unattractive option for advertisers.
But thanks to Timeline Ads , horizons have been Phone Number List broadened to reach a new audience , with many targeting options based on their interests and the type of sites they visit. With this, Twitter Ads becomes a more interesting option for brands looking to harness the power of Social Ads, display and programmatic advertising. We will surely start to see the results very soon.