more and better leads and helps you to claim thought leadership within your domain. All clear, but when is white paper marketing successful? You can still create such valuable content, but if you do not know how to reach your target group, it is of no use at all. In my previous article, I gave some tips to Mauritius Email List ROI on lead generation content . In this I briefly describe that the success of your lead generation campaign depends on good distribution. Since you have to spend about 80% of your time promoting your content , compared to 20% for content creation,
How to Manage Time
I’ll share ten distribution tips and a checklist in this article. 1. Create landing pages 2. Use popups 3. Make the Most of Your Email Lists 4. Don’t forget your signature 5. Schedule a series of social posts 6. Advertise your white paper on relevant channels 7. Make use of relevant contacts 8. Invest in Media Mauritius Email List 9. Offer Exclusive Interviews 10. Send press releases The different distribution channels Before we get started with the tips, let’s briefly review the different distribution channels. Every marketer knows them: owned , earned and paid .
Energy to Boost Personal
Owned channels include all channels that are yours. Think of your website, blogs, social media, newsletters or digital publications. The earned channels are all ‘third parties’ that distribute your content for free, such as guest blogs, shared content on social media, or published press releases. Paid Mauritius Email List consists of PPC ( pay-per-click ), social media advertising, paid influencers and content promotion. Distribution Tips for Successful White Paper Marketing Looking at the buyer journey , e-books and white papers are excellent for sharing valuable content that helps your potential customers solve a problem. This is also the time to put yourself on the map as the best solution to the problem.