I often talk about magic words. However, numbers are also magical. Why? Because numbers stand Belgium Phone Number in text and inspire confidence in the readers. Certain numbers even find their way into readers’ minds better than others. If you know how this works, you can count on extra conversion power. That’s why in this article, 7 x why you can count on numbers if you process them correctly in your copy. Numbers or numbers First this. Because when I came up with a title for this article, I immediately got stuck. Is it now ‘why you can count on Belgium Phone Number in copy’ or ‘why you can count on numbers in copy’. Do you know the difference between numbers and numbers? Not me, until 1 hour before writing this article. So I went from Belgium Phone Number to googling numbers and numbers. Curious what I discovered? That you can compare numbers and numbers with letters and words.
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A letter is a sign, a word is made up of letters. Sometimes there are 1 letter words, such as ‘u’. Belgium Phone Number often, words are formed from several letters. A number is a sign, a number is made up of numbers. To illustrate: eleven is a number represented by the digits 11. The Belgium Phone Number are a quantity symbol. A number represents a quantity in numbers. Okay, enough theory. This is not a writing lesson. More like a magic lesson. So why should you work with numbers in your text? I’m juggling 7 reasons from the top hat: 1. Anything other than letters stands out in text Think of symbols such as Belgium Phone Number Because numbers stand out, readers can scan, read and remember them more easily. To stand out, I never write numbers as words, but as numbers in text.
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An example: I do not write the word fourteen but the numbers 1 and 4 in succession. And if you know Belgium Phone Number that 79% of people scan texts, you can score well with numbers. Disclaimer It states that I never process numbers as words in text. That’s secretly an overstatement. I mean to Belgium Phone Number say here that, if it were up to me, I always use numbers. For all the reasons you read here. Still, I sometimes Belgium Phone Number have to deal with a stiff communication department, a language purist or an obligatory style guide who don’t know anything about it. Then I have no choice but to write out numbers as words. Also read: A complete briefing for copywriters [checklist] 2.