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The most viral Instagram photo reveals a mental health campaign

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The most viral Instagram photo reveals a mental health campaign

On January 4 of this year, the account published a post on Instagram of an ordinary egg that quickly went viral. At first, the post seemed to have no publicity motive, since it stated that its sole purpose was to set a world record and beat Kylie Jenner in number of likes, who at that time had the photo with the most Instagram likes, with 18 millions. The egg photo achieved the world record in just nine days.

This photo was the first and only photo in the account’s feed and it seemed to have served its purpose. However, on January 8, a second photo of the Buy Macedonia Cell Phone Number Database egg was published, but this time showing a crack at the top, without any clue as to why, or what it could be associated with or referred to. On January 22, showed once again, the same much cracked egg, which already lent itself to the assumption that there was a mystery behind the account and the first photograph. 

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A couple of photos later, the Instagram account announced that the mystery would be revealed after the Superbowl final. And so it was, the mystery that kept the egg was a very creative campaign to promote mental health, and it was revealed last Sunday through Hulu as part of its coverage of the Superbowl, and later on the Instagram account. In the last post, which is shown in video format, the Phone Number List egg says in the copy “phew, I feel much better now. If you feel the pressure, visit talkingegg.info to find out. We are going to build this list together. The link directs the audience to a website that displays a list of countries and their respective available mental health centers.

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From Cyberclick, we congratulate Egg Gang for their brilliant marketing campaign and the initiative behind. They have taught us a lesson in how to use the power of marketing and social media to promote good.

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