Providing insight and information that your audience actually wants to hear. SMART content is designed for a specific audience, based on your understanding of their needs, preferences and intentions. Get to know your audience. There’s so much more to it than keyword research. Where do your online consumers live? What is their intent when performing certain types of searches or when engaging your brand on social media? What actions are they most likely to take at this point? Understanding the audience you are writing for is the foundation upon which SMART content is built. Uncover opportunities with topical search.
How well do you understand the competitive
Environment in the verticals you create content for? Today you are competing for eyes and clicks. Your competitors may be other businesses, but you could be competing for space in the SERPs against media brands, bloggers, influencers and more. Without this Macedonia Phone Number bird’s-eye view of relevant search and social spaces, you’re flying blind. Assessing content gaps not covered by your competitors gives you the opportunity to create engaging content that speaks to people in the key moments that matter.
Choose content formats wisely
What media will you incorporate to best illustrate your message, engage your audience, and reach people across all platforms? Don’t limit yourself; a single piece of content can incorporate multiple types of media, including socially shareable images, quick video clips, and embedded media, like SlideShares. This gives you different ways to deliver your message, but it also allows you to appear in different types of search results (like Google Images) and on different search platforms like YouTube or SlideShare’s internal search.
Measurable content provides the metrics that matter Content marketers are getting better and better at proving the business value of their business. Just two years ago, only 21% of B2B marketing respondents to CMI’s annual content marketing survey said they had successfully tracked ROI. Now in 2017: 72% measure the return on investment of their content marketing. 51% use a measurement plan to provide both insights and progress toward business goals. 79% use analytics tools. How to make your content marketing efforts measurable? Choose metrics that matter and align with your business goals. Which KPIs tell the real story of your content’s success? Ideally, you’ll measure your