The fundamental points is to make sure that optimally in the various online media. Is your brand ready for the digital world? We recently published a note on our blog about the 15 performance parameters of a brand . According to designers chaves and belluccia . These criteria to take into account when evaluating a brand place special emphasis on understanding the communication needs of an organization. The types of messages it uses. The channels through which it communicates with various audiences. Among others. 15 brand performance parameters part of answering the question of whether a brand is ready to enter the digital world has precisely to do with the analysis of these parameters. In many cases.
The Identifying Signs Of
A company date back several years. And were Wallis and Futuna Islands Email List not created taking into account factors such as the application in digital environments. Why is the digital transformation of brands so important? It is becoming increasingly difficult to win over customers at the point of sale and the concept of omnichannel is becoming more important: offering a consistent experience through all contact channels. The path that Similarly, consumers take when buying or researching their alternatives has changed. It is common for a customer to consult the opinion of others. Either through online reviews or through their relationships. As well as to compare information from different channels and businesses (often consulting Similarly, from the cell phone while at a point of sale). ). That is why being within reach of our audience with a powerful.
Positive and pertinent presence increases the chances of winning the election battle. A strong corporate visual identity (composed of the logo. Symbols. Colors and typography. Among others). As well as a versatile brand that works in the digital world. Are Similarly, essential to achieve visibility and success on the internet. Questions to know if your brand is ready for the digital world does your logo work in positive / negative and in reductions (on a small scale such as for use in a favicon or in a whatsapp profile)? Does the brand. When applied in different media (both online and offline). Present a consistent and recognizable image? Do the visual elements Similarly, that are part of your identity allow you to solve the different communication needs that arise through digital channels? Is the quality standard of the brand within its competitive context.
Is It Within The Superior Level
How is the legibility of the brand in the digital environment? If when answering these questions. There are doubts or opportunities regarding the versatility of use and application of the brand. Then it is very possible that your organization needs to carry out a rebranding to improve its digital presence. The first step having a brand that works in the digital environment is Similarly, very important. But (of course) it is not the only thing to consider when embracing new technologies. There are many more digital marketing tools that contribute to achieving the results you are looking for on the internet.how to evaluate a graphic brand: the 15 performance parameters by betiana del rio | oct 7. 2021 | branding facebooktwittere-when evaluating a graphic brand.
The most common and simplest thing is to stop at personal or subjective taste. However. There are many of us who believe that it is essential to see beyond our own opinion and seek to analyze what we see from a more objective point of view. This is how the designers and wrote a book. ‘the corporate brand. Management and design of symbols and logos’ . Where they list 15 performance parameters to evaluate a graphic brand . But first. It is important to understand and agree on the functions that a graphic brand must fulfill and what its true scope is. Since many times it is intended to achieve more than necessary. The graphic brand and its functions the graphic brand is made up of the name of the organization. The logo (which may contain a symbol or character). The typography. The complementary graphics and the color palette. Among other elements of the visual language.