In June of last year, this social network reached 1 billion active users,  according to Statista . More and more people prefer it to Facebook, and thanks to its powerful ad system and the large presence of influencers, there are a lot of possibilities to do marketing on it. So don’t miss out on […]

More and more brands are joining the social media advertising bandwagon  . With tons of platforms and customization options, your marketing opportunities   to reach your target audience are better than ever. In addition, it is a highly profitable and versatile advertising channel, which allows you to create campaigns for a wide range of business objectives at a […]

The  ads and ads snack bumper  are the ultimate expression of the famous saying “good, if brief, twice good.” And it is that reducing your  video ads  to the minimum expression (without losing an iota of their effectiveness) is a trend in  video marketing. For marketers, snack ads and bumper ads are a most interesting challenge […]

In recent years,  ad blockers  have become the favorite response of users to intrusive ads that ruin their browsing experience and make it difficult to read. So much so, that the use of these programs has grown by no less than 92% since 2014. Moment of the  boom and expansion of adblockers. In 2019 […]

The  inbound marketing  is one of the most effective strategies to increase the popularity of a product, and does not create much noise. Even people who depend on marketing for  a living are likely to get a bit irritated with the amount of advertisements they see in the world these days. This  type of […]

Getting  more followers on Instagram  is the goal of many marketers and aspiring influencers. And is that to take full advantage of the marketing and monetization potential of this network, you need an audience! There are different strategies that can help us increase the number of followers on Instagram. Today we are going to […]

A  company page on Facebook  is necessary if you want to have a presence with your brand or business on this social network. Facebook does not see with good eyes that you promote your company with a personal profile, hence, years ago it launched the option of creating pages for companies, events, public […]

What better way to complement your Numerical Blog learning   than with video training pills? Here I share with you the most outstanding videos of 2018 from  our YouTube channel. I hope they help you design your  digital marketing plan , learn new concepts and put the latest techniques and trends in the sector into practice. Cyberclick’s […]

Do you already have your  inbound marketing strategy in place ? Today we marketers do not usually have problems to be informed about techniques and tools, but sometimes we do not know very well how to organize all this information to get going. Therefore, if you want your  inbound marketing plan to  be effective, what […]

Having  the right email marketing tool  can mean the success or failure of your email campaigns. Programs email marketing literally do all the work for you, from sending emails to offer performance data. Without them, we would still be copying and pasting addresses to send our campaigns. Having a good  email tool  ensures that […]

What is the secret of a  successful advertising campaign ? Naturally, there are many possible answers to this question and no one has a magic formula (hopefully!). But within the world of digital marketing, looking at influencers can help us find many important keys. The  campaigns influencers  not go out of fashion, but reinvented and renewed to […]

Choosing  the right advertising agency  is one of the most crucial decisions a business can make. After all, what is at stake is nothing less than the reputation of the brand, the investment in  advertising  and the results of the company. It is, therefore, a risky bet, all the more reason not to make the decision blindly. To […]

The  advertising Amazon  is still relatively unknown to marketers and consumers, but this could be about to change. According to the latest data, in the next 5 years Amazon will earn 38,000 million dollars through its advertising. If you want to know the reason for its success and what it means for online advertising, […]

The motto of web design  experts  should be “renew or die.” Every year is loaded with news and fashions, to the point that we can almost know when a website was created at a glance. And of course, both clients and agencies want to have a state-of-the-art website to complement their  digital marketing. To give you […]

Do you use  Google Ads  in your digital marketing campaigns or are you thinking of doing it? If the answer is “yes”, you can’t miss out on these 3 new features for Google Display campaigns announced last month. These features are focused on improving the search for potential customers, so that your ad […]

The  advertising on Facebook  is, today, the best performing offers within  social ads . As if that were not enough, you can create  integrated campaigns for Facebook and Instagram using a single platform , which allows you to take advantage of the full potential of the network with the most growth and engagement in recent years. […]

Leads are the raison d’être of  inbound marketing but as any self-respecting marketer knows, not all leads are created equal. Some contacts have a huge chance of converting in the short term, while others will just waste your time. How to distinguish the grain from the chaff? Very simple: you need to […]

There are many types of marketing strategies, and to find the right one for your brand, you have to be open to new ideas, try and experiment. That is why in this article I have compiled  35 examples of effective marketing strategies , from the most used and proven to the most original. Do […]

Following up on the actions proposed to meet the established objectives is a very big challenge for any company, and certainly, staying focused on meeting the annual objectives is a difficult task. Therefore, in this article we will talk about the OKR methodology and how it can help your company to propose digital marketing strategies , monitor them, […]

On January 4 of this year, the account published a post on Instagram of an ordinary egg that quickly went viral. At first, the post seemed to have no publicity motive, since it stated that its sole purpose was to set a world record and beat Kylie Jenner in number […]

What are the best time and day to post on  Facebook ?  Many marketers have asked ourselves this question over the years, since finding the key moment can make the difference between a post that goes completely unnoticed and one that ends up going viral. Luckily, a lot of studies have been done […]

The  security policy of  Facebook  with respect to brands and advertisers is constantly evolving. The most popular social network in the world knows that brand safety is a major concern for advertisers, so in recent weeks it has announced a series of improvements aimed at giving more control over the delivery of ads. Let’s see […]

Twitter Media  is much more than the 280 characters that we are used to seeing in the blue bird social network. This is a particularly useful feature for journalists and editors, but all users can benefit from it to  enhance their visual presence on Twitter. This Twitter tool works as a […]

Both terms are essential to understand how online marketing is done today, but there are still many who confuse them or those who believe that one is simply a translation of the other. The truth is that there are some key differences and qualifications that we have to understand at a […]

Did you know that  Instagram Stories  now allows you to  use filters on existing photos and videos ? , an article in  Mashable  has revealed the novelty. The new function of Instagram filters means that we no longer have to resort to our own photos and videos to be able to use the filters, which opens the […]

Love, love and a lot of  marketing for Valentine’s Day . We all want to be touched by cupid’s arrows and be in love. And brands be a present part of this special day, offering promotions and discounts that make that day happier. Valentine is the day of love par excellence in many parts […]

Currently, we are exposed to so many messages that we have to constantly fight to get remembered. It is already known by all that images create more  engagement , and it is that the motto of the digital age in which we live could be “ a picture is worth a thousand words” . And, if […]