If you’re “doing social rights,” then you have an active social listening program. That allows you to grasp and track when and where these conversations take place. Join them – not just outsider concerns, but active, engaged members of every community. Do you find that people are saying your company’s […]

Here are some tweets highlighting the possibility of how much fun your light-hearted brand can have on Twitter. Charmin, known for his crude tweets and humorous wordplay, is a prime example. Last year, they shipped a vat of toilet paper to NFL player Jake Butt as part of an endorsement […]

As you can see, advanced search tools can greatly help you generate organic leads. You can also monitor competitor mentions or other industry keywords and track related trends and events. You can also create a Twitter list on your account or even within Hootsuite to monitor which specific people, like […]

Some larger companies have separate Twitter accounts dedicated to customer service, but first, you can use one account for everything. The customer service potential of Twitter is staggering when used properly – here are a few examples of positive Giveaway service interactions via tweets: Twitter image Twitter image Are you […]

There are so many social networks available these days that users can spend a lot of time choosing their time. Facebook, Instagram, Twitter – the list goes on and given all the different platforms to choose from, how do you What’s which platform your business should be on? Not every […]

Dave of Likeable Media, said one of the best metaphors for social media is the biggest cocktail party in the world, just without alcohol and on a staggering scale. “At a cocktail party, you don’t walk up to people and say, ‘Hey, I’m Dave. 20 How to off my stuff.’ […]

Also, don’t bother with having to create original content for every post – curating and sharing other people’s content is also a great way to increase engagement. 9. Change something Not every post format will see the same response rate in every Has a New . A video might get […]

Twitter posts also generate better engagement when marketers use Twitter Cards. With ShareKit, you can create these files without spending any code. And if you need some stock photos that don’t look stiff or pose too modern, there are Discovery nice (and free) options available from Pexels and Unsplash. 4. […]

Hacking and “virtualizing” your content won’t cut it anymore. What audiences really crave are responsive conversations, and interactions they know will make a difference. The problem for companies is that while as many as 65% of brands have Facebook social media. Their engagement efforts are often only one way – […]

Despite a 50% drop in content engagement over the past three years, 92% of marketers still believe social media is important to their business. This is likely because the lead-to-close rate for social media marketing is 100% higher than for Make Sure outbound marketing methods. Why? Since social media engagement […]

Ask and listen to influencers to see what type of marketing strategies have worked with other clients before. They’ll give some insight into what’s working Verticalwhat’s not.” Regarding managing influencers, Rebekah Radice, founder of Rebekah Radice Media, advises clients: “Enforce branding and disclosure rules, but not so tight that influencers […]

Jake of marketing at Red Stag Fulfillment, points out that the wider your network. The it is to keep track of everyone and keep in touch. Once an agreement to work with someone back and forth is made.we use Breeze to track our various outreach projects. Nimble is also very […]

With your customer journey in mind, “set goals and stick to them,” adds Magda Urbaniak, Brand24 brand manager. “This makes ROI measurement easier and clearer.” 2. Choose the best influencer for your brand The social influencer landscape is Informationfragmented, and the searchability of influencer data varies widely by channel, industry, […]

Recently, I asked a panel of influencer marketing experts to share. The 10 most common influencer marketing failures they see time and time again. These wrong steps include trying to simplify the influencer review process, asking for too much for Make Sure benefit. Trying to micromanage influencers, and forgetting to […]

Brands that these influencers “wear and tear” will certainly benefit from purely capturing their eyeballs, and, of course, any understanding of who. Miquela and Optimize are depends on a deeper understanding of social media and internet culture. In this way, any company. With these digital creations can benefit from a […]

What they did right: Eddie Bauer did almost everything right, including adding details about . How they determined the winner each month. They have a very active Impressive page and do a really good job of promoting their hashtag – has over 60,000 posts (not all of them are also. […]

Better option: If UNCW wants to use the UGC they collect on the school website or other collateral, they can use third-party software to collect all the entries into the gallery. The image also contains a lot of copy, which might be better if posted on the Upgraded page. Instagram […]

They did it right: Rachel Off Duty pre-pointed out. That their game was not. The also includes clear instructions on how people get in and asks for authentic reviews that can ultimately be used to learn about the various activities its followers enjoy. A Better Way an Traffic list of […]

Contests can be a very effective way to increase your awareness on can generate a lot of engagement – probably more. Than on other social networks. But while Why an Instagram-based contest can be beneficial. In this post I’ll highlight some examples of (big and small). That have Instagram contests […]

You’ve no doubt experienced something similar – the new norm of TV viewing is to keep your phone close by, and browse social feeds during periods of content stagnation (this new trend, by the way, is probably why less viewed TV content More and more reasons. Seeing success because it […]

This has increasingly become a focus of social media marketing, on available data, moving from traditional metrics like reach impressions to more direct performance data. If people in that audience are more likely to actually buy something, does it Thrive if fewer people see your content? There are various theories […]

Interestingly, and importantly, stories are differently. Facebook says that 60% of Instagram Stories ads are viewed as having sound, and a US meta-analysis. That Instagram How ads with sound were considered more relevant than ads without sound. There’s no question that subtitles are still an important tool for regular video, […]

Facebook has released a new list of tips for video optimization on Facebook and Instagram. With specific instructions on how to generate the best responses in video Bypass on both platforms. If you haven’t heard, video is the big deal in digital marketing – video content generates the biggest response […]

Facebook says video ads attract 3 times more video viewers. When a name and message are displayed in the first 10 seconds. This is similar to the key advice Snapchat gave in its latest video best practices guide – although Snaps are different from Facebook News Feed videos, Snapchat Are […]

The benefits Pinterest has to offer isn’t limited to its boards, the platform’s visual focus also makes it suitable for other content delivery options. Embedding Pinterest content on websites emails is easy – Sony, for example, makes the most of its Pins by Ways it into its email marketing strategy. […]