Customer journey/experience mapping In this way you expose what feelings customers have when consuming your services. This provides insight into opportunities for a better customer experience. At a large airport we found out that the security experience caused a significant dip. And that it could be radically Paraguay Phone Number List . How? By making the process more predictable and by giving passengers more explanation. 4. Pretotyping This method reveals whether (and which) customers understand your product idea and see its value, by displaying a fake version of it in stores (or digitally).
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For example, we once put a button with ‘I want my test drive at Paraguay Phone Number List ‘ online on the site of a major car brand, to test the home test drive proposition. The proposition was not yet live at the time. There are many other examples of methods for collecting thick data. What matters is the following: Thick Paraguay Phone Number List is about small amounts of rich data, to trace why things happen. In short, finding real leads for innovation often requires a thick data research type and mindset. Do I have to forget about big data to innovate? New.
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The strength lies precisely in knowing when to apply both disciplines, and how they can reinforce each other. For example, you can find leads for new customer problems or needs via thick data, and then validate and deepen them via big data. Or vice versa: through constant NPS measurements you can see Paraguay Phone Number List in customer experience, and then find out through interviews what caused these, and therefore make relevant interventions. We live in a world in which technology is playing an increasingly important role. But in the end it always comes down to one thing: people. So don’t focus on big data and take the time to really get to know people through thick data.