The Christmas campaigns are here! It’s the ideal time to put the finishing touches on your ads or, if you’ve been proactive and already have them up and running, you still have time to make changes to get the best results. On these dates many searches related to purchases are made, so it is an excellent time to launch SEM campaigns . Also, this type of advertising allows you to get very fast results, so it is excellent for seasonal ads. To make sure your SEM is ready for this year’s Christmas campaigns , we are going to review 5 very simple resources to boost your results.
1) Review the foundations of your SEM
From time to time it is interesting to review the basic aspects of what we are doing in our marketing, and Christmas campaigns are a very good occasion for Buy Sri Lanka Consumer People Phone List this. As with any advertising format, one of the keys to SEM is targeting the right audience and clearly identifying what makes your business unique. Therefore, you have to consider what is your unique selling proposition : price, comfort, variety of products, emotional factors, guarantee … Today users can go to the competition with just a few clicks, so your marketing should focus on those things that make you irreplaceable.
Your unique selling proposition may not work for everyone, but the great thing about Christmas is that there are so many people interested in buying that you can focus on what makes your company or your products special. To focus, I recommend that you start by reviewing your buyer persona , that is, the profile of your ideal clients (and if you haven’t created one yet, it’s time to get down to business!). A buyer persona helps us to easily identify what the people who buy our products and services are like and where to find them , as well as the challenges and needs they need to solve. The more detailed it is, the more it will help us to identify very specific needs that we can solve through our marketing.
Once you are clear about your unique selling proposition, you will have to see how to fit it into your SEM campaigns. What searches would a user do that needed just that? How can you reflect it in the text of your ads? You may want to create a separate ad group or Phone Number List campaign to focus even more on a specific sales pitch … Ultimately, you need to review the structure and setup of your campaigns keeping in mind what makes you unique.
