Also include relevant facts and figures. How long have you been around? Where are you active? And what kind of turnover do you generate? A smart selection of relevant data gives the journalist quick insight into Uganda Phone Number where your organization stands and thus helps to interpret the rest of the press kit. If your organization publishes an annual Uganda Phone Number report , you will of course include it. Also read: What journalists want: 7 tips for a greater chance of publication This is also the place to introduce some employees. A biography of the boar member examples of previous media Uganda Phone Number appearances a number of quotes that can be us immediately. If you work for a larger organization and you employ experts on certain topics, you can introduce them briefly and possibly offer their contact details directly.
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In this way, journalists immediately Uganda Phone Number know who to approach if they want to go in depth! 2. Image Attractive imagery is an essential part of a successful press approach. While not every article received an accompanying photo in print publications, this is a different Uganda Phone Number story with the switch to (almost completely) online. With every online article there is room for a beautiful accompanying image, both photo Uganda Phone Number and video. It’s up to you to make sure of that! What kind of image do you include in your press kit? Provide a varied offer. Natural picture of your products and services, but certainly also of your employees and office. image of employees You also want to provide the journalist with your logo and other branding material, preferably in different options in terms of color and shape.
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It goes without saying that all your images have a high resolution and can be publish royalty-free. Include the name of your Uganda Phone Number organization and a description of the image in the file name. In addition, make sure you have enough photos in landscape format. This is the Uganda Phone Number most commonly used format for publications. 3. Publicity Good example is good to follow. So show what has been written about your organization before, which prizes you have won and what kind of press releases you send. If your Uganda Phone Number organization has previously appeared in the media with great reports or interviews, this is the place to share those publications. Also share (a selection of) previous press releases. This gives journalists quick insight into your press approach, news value and the topics your organization is profiled with.