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Product marketing plan: the 5 steps

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Product marketing plan: the 5 steps

Every new launch requires a strategy and a  product marketing plan , since only in this way can we coordinate the impacts to make it receive all the attention it deserves and start the market on the right foot. As with marketing plans in general, the  service or product marketing plan  must contain all the necessary information and resources so that nothing catches us unprepared. To help you, we have prepared this  checklist with 5 essential steps that you must have covered before launching.

Checklist: the 5 key steps of a product marketing plan

1) Identify your target

Before launching a product or service on the market, it is important to clearly define who you are targeting. Therefore, the first essential step in your  product or service marketing plan  should be to develop a   detailed buyer persona. A  good buyer South Africa Phone Number List persona not only includes demographic information, but also data on the interests and motivations of your audience, the challenges they face and the reasons why your product or service can help them overcome them.

2) Define unique sales pitches and messages

To successfully launch a product or service, you have to be very clear about how you solve customer problems and what differentiates them from other products available on the market. To do this, we have to sit down and think about  the key messages and differentiators  that we want to highlight during the launch. These messages will define conversations with the media, potential customers, industry analysts, and other influencers.

3) Create a database of media and influencers

Once we have well defined the audience we are targeting and its key messages, it is time to decide which are the  media, journalists and influencers  to whom we will direct our communications. Although it is always a good idea to have a varied media base that includes the reference sites of our target, we must always bear in mind that we have to be critical and address only those people who are truly interested in the product or service.

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4) Train company representatives

For the  communication to  be organized effectively, it is advisable to select a handful of people to take care of the interviews and articles related to the launch. It is best to have both product experts and managers. As part  of your product marketing plan , make sure you are clear about who these people are and that you go over the key messages to convey with them.

5) Plan your content marketing activities

The  content marketing  is a key element to support the l anzamiento of new products or services  and continue to communicate key messages. So before launching, you need Phone Number List to have a variety of materials ready such as technical spec sheets, video demos, blog articles, website content, and media presentations. This way you will have completely designed your marketing plan oriented to a specific product or service. You may have to design a specific one for each release you have.

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