Content for SEO for boring products could be just informative. But it could also be content that people want to link to and share on social media. So, perhaps you could think along the lines of more entertaining content, like a funny product video. Or you could even use memes to promote your products. We see a lot of those nowadays, right?
Besides that, keep in mind that your product page isn’t the only place on your website that’s suitable to inform people about your product. Netherlands Mobile Number You could have general pages about your company that are suitable for product promotion. And what about your blog? Your blog is an excellent spot to talk more in-depth about your products. We do the same on our blog, talking about our courses and plugins. A blog is obviously awesome to help with SEO for boring products.
Some content idea suggestions
What is the competition doing? You are not the only one in your niche or industry, so you’ll probably get some good ideas on what to do and what not to do. Netherlands Mobile Number See what the competition is doing, see if something similar fits your brand and create your own stories, blog posts, product pages based on that. Learn, but don’t imitate. Improve what your competitor is doing.
Talk to your users
Write an extensive how-to or manual
People are always looking for how-tos, right? How to use travel insurance? How to fix a sink that’s stuck? So, that can be an idea – to write how-to articles/manuals that guide people to use your product and tell them what they need to do. If you are selling travel insurances, your visitors may want to know what they have to do when they actually need that insurance. Will it be hard to reach you and talk to you? Probably a lot of them want to know how to do that upfront.
Perhaps even more than written articles, people watch videos. It’s becoming a norm nowadays to watch videos about a product you’re going to buy. That’s especially true for purchases that will cost a chunk of your money. Reviews and unboxing videos are two very common types of video people seek when they want to know more about a product. People like to see other people sharing stories, so feel free to ask your customers to create reviews and unboxing videos. From a brand point of view, you have product explainer videos and instructional videos. If you can provide people with instructional videos before your customers do that themselves, then you’re already winning.