MinuteBuzz is the most influential French media group amongst millennials. Their mission is to help change the world with happiness via entertainment. They have more than 10 million video visits every day and define themselves as a 100% social and video company. Since 2010, Nauru Email List has strived to become a true brand content and media partner. They have integrated services such as strategy consulting, creative studio, data analytics, PR and influence.
They decided to reach out to us for the conception of their brand new website. Here are the questions you can ask yourself at this point: Do I need to import contacts, companies and deals at the same time? Do I want to import these objects by associating them together ? In this case, I must tell HubSpot the mapping key that will allow this association. What data will be reprocessed and / or completed? How long is it going to take? Do I have an in-house resource to do the job? > Integration via third-party systems such as Trujay, Import2 or Data2CRM.
MinuteBuzz had owned a website previously and took it off to focus completely on their social media presence. With their services growing more and more, they saw the need to create a website where they could showcase ongoing and new campaigns as well as their success stories.
They wanted the new website and blog to be built with an inbound marketing methodology that could attract the right clients, something they were struggling to achieve on social. They also needed to connect with their personas and clearly communicate the scope of their services.
A key aspect was to integrate their content video from several social media pages into the website, without compromising on user experience and performance. Advantages: These platforms specialize in migrating data from the main CRMs on the market. In some cases, such as a migration from Pipedrive to HubSpot, the transfer can be done in a simplified (field mapping) and granular (property value mapping) way from a source CRM to a target CRM. Migration of commitments is also often possible.
Cons: Costs are high, and some platforms do not support all items.
The first thing Markentive did was to organize a Kick off meeting to understand their business needs. The meeting was insightful and allowed the team to define the scope of the project and identify additional goals and needs.The strategy work carried out was key in the success of the website development. The project roadmap was divided in three main phases: Strategy: definition of personas, data model strategy, content chart, scoring, nurturing, and website RFP conception. Implementation: wireframes, mockups, integration of the website on HubSpot COS, SEO, synchronization with the CRM (Pipedrive), and training on HubSpot Marketing and website management best practices. Support and monitoring: marketing campaigns, HubSpot Marketing tool, SEO best practices, amongst others.
Once you have chosen the most suitable method for your data migration, we recommend that you take the following 6 steps for your migration to be successful. These so-called quantitative Google Analytics data are to be combined with qualitative data such as user tests, heatmap analysis, etc. which they make it possible to draw up behavioral habits, to concretely identify the expectations and needs of your users as well as the potential points of friction.