This year companies and brands may see the light at the end of the tunnel, after a chaotic 2020. The Hot Sale can be taken as a litmus test since this 2021 is estimated a growth of 11% in buyers, but not everything is good news because the drug industry will have a significant fall, on the other hand, clothing and footwear they will have significant growth derived from the new normal. The categories that gained great strength in 2020 such as food and beverages (16% vs 24%), as well as medicines (6% vs 21%) will decrease this year and clothing and shoes will have a 57% share compared to 19% over the past year, according to a study by Kantar México.
These categories that last year showed gigantic peaks like the drugs that responded to the reality that we were living, today there is a change; We put them Philippines Mobile Database aside and began to return to the categories of the day to day that are to give you a treat. The clothing and footwear industry is rebounding, 57% of those interviewed are going to buy in these categories. According to the survey, 67% of Mexicans will make purchases during the Hot Sale , after 93% of those surveyed reiterated that they had a good experience with this initiative during the past year.
“They mention an 11% higher purchase intention compared to the previous year and with respect to the acquisition of different goods; More than half of those surveyed are already identifying this season as a place where they can find good deals and that in the end it is an opportunity to get those things that one limits oneself, ”added Rojas. Favorite places to buy medicines, clothes and shoes Among the favorites for online purchases during the Hot Sale are: Amazon (79%) , Mercado Libre (66%), Liverpool (59%), Walmart (55%) and Coppel (45%).
However, Mercado Libre has gained strength after intensifying Mercado Pago, which registered a growth in use of 12% compared to 2019 and 29% compared Brother Cell Phone List to 2020. This year 44% of Mexicans declared that they will use this form of payment. Mercado Libre is interesting how this year it rebounds and gains a place in consideration with 66% of buyers and is supported by the good banking work they have done.
It was believed that the Hot Sale is a digital initiative focused on certain types of people but no, it just shows us that the digital world no longer belongs to a demographic but that it is something that has become more and more general and that in the end the brands they should take this into account.