After fundraising is a stressful time for a startup. You have proven that your business model holds up, investors have placed their trust in you. Now is the time to show that you can generate strong growth, and fast (diamonds don’t last forever). You must therefore adapt your sales and Samoa Email List processes . Here are three tips for successfully managing your startup’s marketing after fundraising. Tip 1: Industrialize your marketing processes. In order to develop your growth quickly, you have to make your business scalable . Concretely, this means increasing your business volume tenfold . You are a BtoB startup, you had 10 clients before the fundraising, how to acquire 50 or 100 more?
It is not only by recruiting salespeople that you will succeed, but by industrializing your marketing. You were running three or four marketing campaigns a year, now you’ll have to run one a month. You have to start by documenting your processes . In an Excel file and / or a Word document, describe each step of a marketing campaign: the more precise this progress is, the faster you will go afterwards. Inbound marketing and tools like Hubspot help you with this process. They allow you to centrally manage all the elements of your campaigns . This not only helps calculate the ROI and impact of marketing on sales , but also saves time by easily duplicating your campaigns.
Monitor Your Performance, Not Your Spending
This is one of the most common mistakes after fundraising: overspending. The primary goal must be growth, not cost reduction . The focal point of your startup should therefore be ROI and performance . Investors have given you funds, you have to be accountable for their use and prove that your strategy is working.
First of all, determine your key performance indicators: number of visitors, leads, MQL, opportunities, customers generated (in total and by source of acquisition); conversion rate at each stage of the marketing funnel;
ROI of each activity and marketing campaign; Do not wait six months to make an initial assessment, monitor your performance and create reports every week. This has the triple advantage of reassuring investors , monitoring your performance in real time and building a historical data on which you can rely to measure your future performance. Finally, we must go quickly. So that doesn’t necessarily mean recruiting massively, but recruiting intelligently. The ideal is therefore to rely on a few expert and seasoned profiles rather than a host of motivated people, of course, but too inexperienced to be effective quickly. It will cost more, but will be more efficient.
Get support if you don’t have in-house expertise
Time is the deciding factor. You have to go fast and deploy solid and scalable marketing processes. However, you do not always have in-house expertise, hence the interest in going through an agency. The idea is not to outsource your marketing, but to rely on the agency to train you and become autonomous . In fact, you will jointly develop your marketing strategy and processes so as to industrialize them. On the one hand, this allows you to be efficient and operational very quickly . On the other hand, it is the opportunity to acquire internal expertise on processes, methods and tools while developing your production capacity.
To find out more, here is an article on the criteria for choosing an inbound marketing agency . What you must remember. To properly manage your startup’s marketing after fundraising, follow these three tips:
Industrialize your marketing processes : you must first document and standardize them in order to be able to make them scalable. You must therefore create a document that identifies each element of your strategy (persona, customer journey, nurturing, etc.) and the stages in the design and deployment of your marketing campaigns.
Monitor your performance, not your expenses : the idea is to grow quickly, not to save money. Monitoring your day-to-day performance allows you to remain agile and optimize your marketing campaigns in real time. Get support if you don’t have in-house expertise : you’ve just raised funds, you don’t need to save money but to develop your business quickly and make it sustainable. If you are not sure that you can lay a solid foundation on which to build your long-term growth, it is better to get support in this first phase of framing.