LinkedIn Seeks to Drive Ads with New Marketing Tools

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LinkedIn Seeks to Drive Ads with New Marketing Tools

Seeking to be the best option for brands to bet on placing their ads led LinkedIn to provide companies with a series of tools that allow them to reach new users within the platform and that brands find it attractive to create an ad. Many are the platforms that are promoted as the Paraguay Mobile Database ideal tool for a brand to promote itself within them, however, it is important to consider the type of consumers you want to reach, as well as the tools they offer you to achieve it. LinkedIn joins the competition with its new “Boost” option, similar to what Facebook does, in which an organic post can be converted to a paid ad in order for brands to maximize the reach of their posts.

The importance of capitalizing for LinkedIn
The platform seeks to give brands the opportunity to capitalize on publications that initially emerged as organic, but received some early traction, without the need to create a new ad. This new button will appear in the publications and it seems that it will facilitate the promotion of the publications, provided that one is willing to pay for it, based on four axes: brand awareness, video views, engagement and website visits. Likewise, the target audience can be selected based on profiles, interests or a LinkedIn Audience template; add a geographic location, exclusions and set the budget. This tool could put more eyes on the content, but the real value comes from seeing how well targeted the LinkedIn ad system is to reach the right audiences, since in many cases you only pay to reach current followers. So it might be worth experimenting.

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They seek to maximize virtual events
The digital world is more essential than ever in people’s daily lives, which is why marketers should seek to increase user participation within virtual events, even for new audiences. It is important to note that during 2020 these types of events had an exponential increase, so the application was adapted at the time and continues to provide new ways to facilitate the connection with virtual events for Brother Cell Phone List companies without having the need for an external platform like Zoom or Google Meet. Likewise, as instagram plans to do in future updates , Linkedin added new metrics for event announcements, which will provide information on the reach, participation and ‘firmographic composition’ of attendees to create better video strategies. As well as a personalized broadcast that will allow you to broadcast through various third-party video platforms, such as Zoom, WebEx, OBS and Microsoft Teams.

These additions could make LinkedIn an even more attractive platform for companies to promote their brands and maximize their reach to the professional audience that is established within the application based on better marketing strategies to achieve this.

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