Amazon masters this game like no other. With Amazon Prime, Amazon does not have to earn so much from the streaming of series and movies, but the membership can also be earned back by the fact that these users order more Vietnam WhatsApp Number List from Amazon itself. The company is doing the same with the Kindle. Kindle users order more from Amazon. That way Amazon earns back the hardware. The payback period is then easy to calculate. This sounds like a logical strategy, but the basis of this type of combination is often laid by small, simple experiments that test whether it works or not.

It Takes Us Out Of Our

Branding and performance go hand in hand It needs little explanation that a strong, good brand can have a major impact on a company’s results. However, branding online Kazakhstan WhatsApp Number List doesn’t always get the attention it should in many cases. Precisely to improve those results. The explanation behind this is not difficult to find, but at the same time not always logical. It already starts with the structure of many companies. In 2022, many companies will still have a communication department that is concerned about the brand,

It Takes Us Out Of

What good is a beautiful brand, high brand awareness, if it does not result in good financial results? Building and developing a brand can never be the main goal. In fact, it is a means to achieve certain objectives as a company. Fortunately, it has now also become easier to make the effects of branding (partly) quantifiable and translate it into financial impact. With performance-based branding, you as an advertiser can work on branding activities that demonstrably contribute to the financial results. It is precisely this integration of branding and performance that will only become more important. Not logical, because all marketing activities should contribute to both the financial result and the brand. For which company is high brand awareness the ultimate goal?