actually listed in the top three lead sources, likely because CPL can explode quickly. For example, in the IT services niche, the average cost per lead is $208, while digital marketing agencies only pay $99 per lead: PLC If you have a healthy budget and want to spend it wisely, here is my advice: Find industry blogs and laser-targeted communities that allow you to buy ads, such as sponsored posts and a dedicated newsletter. For example, digital marketing blog SEJ will charge you $2500 for a dedicated newsletter. Finally, for those who have no experience with paid channels, but want to understand the quality of leads they generate without the complex process of setting up a Google
Tag Manager event, there is a great workaround.
A tool called Finteza has a number of pre-made lead funnels that will help you see if ad traffic is really interacting with your site content by viewing activities such as: Mouse hover Clicks on buttons and forms File download Application filling Clicking Norway Phone Number on particular elements of your page/site Add to cart Scroll to a page and so on Screenshot 2020 02 14 to 18.05.13 Source However, my advice focuses on free traffic channels first which you should experiment with before moving on to paid channels. Dive Deeper: How to Create a Killer SaaS Content Marketing Strategy Click here to download it for free now!
We’ve helped Fortune 500 companies, VC-backed
startups, and businesses like yours grow revenue faster . Get a free consultation Step 3 Competitor analysis is never a bad idea. Look at the types of channels your competitors are using, then reverse engineer. This can be done using tools like SEMrush or SimilarWeb, both of which have traffic analytics reports. In the screenshot below, you can see the distribution of traffic sources for RightInbox.
This clearly shows that at the current stage. Their primary channel is organic traffic: Screenshot 2020 02 14 at 17.17.22 Also check how your competitors are capturing their leads. In other words, find out if they: Host webinars (subscribe to their webinars to see the number of attendees and the type of email sequences they use before and after the webinar) Create secure content (if so, what type of secure content?) Use lead capture forms embedded in their blog posts Run affiliate programs Use specific tools