A few days ago, it was very lively. The Internet circle has not been so lively for a long time. After the hustle and bustle, there is calm. After the calm, there is calmness. A product I was more interested in before launch: Multi-Flash. Hearing this name really made my waist go. Backed by such a large content pool, the social network was pulled out into a separate APP, why many people did not understand why it was singled out. The official explanation given by Duoshan is: Video socialization is biased towards entertainment and scene reproduction. Now it is a common phenomenon that giants consider video socialization, mostly in the way of filling or correction, and embedding it in it, without independent development, forming a head effect. I think, that is Mandarin, and the real reasons may be three: The first is to reduce risk.

A Product Always Has Its Own Lifespan

And Douyin is no exception. To reduce risk, you Latest Mailing Database cannot put eggs in the same basket; The second reason is the realization of revenue, trying to live an APP through the point of stress-free socialization. If there are tens of millions of users, you can hang advertisements to sell advertising space; The third is IPO pressure. Toutiao and Douyin have weak growth and are in urgent need of fresh blood to win the favor of the capital market. According to rumors, they are preparing for IPO this year and listing next year, and they need more beautiful products from DAU and MAU in exchange for higher valuations. But I think we should start from the real demand scene, and the reason will be better when we take it apart.

I Feel That It Is Not for the Big Social

 

For example, users’ social needs in Douyin are extremely urgent, and under the premise of strong sharing needs, they can be split out to facilitate users’ use (Instagram has dismantled 4 independent apps, one for each main function), which is also the reason for the practice of big manufacturers. But why is Douyin targeting the market of acquaintances and intimate people socializing? Let’s talk about it first, why are so many people keen to make the social industry bigger and enduring for a long time? 01 Personally, I feel that it is not for the big social, but for the coverage of new scenes. No one knows, in the new scenario, whether the social interaction of a certain group of people has the possibility of tearing open the “big social”. For example, “National K Song” is uniquely endowed with Tencent’s relationship chain, but “Yin Yu” can activate the “National K Song” to achieve a less-than-good stranger social interaction.

Big Social Networking

Another example is that one of the highlights of “NetEase News” in the past is comments. Users can interact through comments regardless of whether they know them or not. This kind of pan-social networking is precisely the field where opportunities exist. Even if there is no suspense in “big social networking”, it will not. Get in the way of the imagination of this type of social product. Today, WeChat has 1 billion monthly active users. If Yinyu cuts 10% and achieves 100 million monthly active users, what will it be like? Douyin also has more than 300 million monthly active users, so is it possible for Douyin to further communicate with these 300 million monthly active users? If so, what will happen? ——This is why the big social network has been so eagerly moved in the market and has attracted much attention. The space for reverie is too high. Pull back to continue chatting more flashes.