To generate business and retain their customers, service companies must be able to count on an experienced team capable of meeting the operational Portuguese Timor Email List of the company. Consulting firms and ESNs often grow rapidly and therefore need to recruit experts in high volumes to cope with the new workload. Recruiting good experts in markets as competitive as digital services is not always easy. How can you recruit and retain the best talents in a service company?
Inbound recruiting: what is it? Inbound recruiting is the answer to the recruitment needs of service companies! Just like inbound marketing, which helps you attract quality leads and grow your business, inbound recruiting will help you attract the right candidates and retain the talents who are already part of your team. The digital revolution of recent years has not only changed purchasing behavior and the relationship between companies and customers. Just like customers today who educate themselves extensively about a service, product, or company before they buy, potential candidates research online about which companies might hire them .
Online reputation diagnosis
Over 75% of job seekers start their quest for the perfect job on Google, as a 2015 CareerBuilder study indicates. Recruiters should therefore focus on the employer image they project as much as on their brand image. To build an attractive employer brand that gives confidence, you will first need to establish a diagnosis of the online reputation of your service company. This will allow you to better understand how your employees and ex-employees perceive you but also how you are seen by people outside the company.
For example, employees may have left reviews on Glassdoor. It is advisable to analyze their comments and take note of the opinions on the culture of the company, the CEO, the salary situation. You could then create your employer account, respond to reviews, follow who sees your profile, and interact with candidates.
You will also need to monitor your accounts on social networks and online conversations about your brand.
This process includes reading company blogs, reviews on sites like Glassdoor or on social media. There are even sites like Fairy godboss, dedicated specifically to women, which allow companies to be rated according to the level of gender equality (wages, career development possibilities, maternity leave and flexible working hours) and give their opinion. Companies must rethink the way they communicate with potential candidates and develop real candidate paths, with specific content for each type of position offered. The inbound recruiting methodology allows service companies to have more spontaneous applications and attract committed people, unlike people who arrive only from job boards.
Construction of the employer brand
Just like in inbound marketing, content is the heart of the inbound recruiting strategy. In order to be visible in certain types of markets and to attract candidates for the profiles you are looking for, produce targeted content to publish on your blog, the “Careers” page of your site and the additional sections dedicated to recruitment on social networks. Take advantage of these pages to immerse visitors and potential candidates in the heart of your company: Highlight your corporate culture and the actions you take to enhance your employees. Explain what your expertise is and detail typical missions by profession.
Collaborators – Depending on your goals, you can also create content for your “candidate personas” (potential candidates). This type of content is part of an inbound recruiting strategy and is used to attract the right candidates and retain your current talents. If the topic of inbound recruiting interests you, you can consult our article on the subject: How to recruit the best employees thanks to inbound recruiti The simple fact that your customers check their email every day is the most important benefit. The more contact information you ask for, the less likely your leads will be to fill out the form. You will need to work to build trust before you can gather the rest of their contact information. However, for the purposes of building your email list, you only need their email address.
