Have you thought about using Giphy in your digital marketing

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Have you thought about using Giphy in your digital marketing

The most popular GIF platform on the internet has many more options than it seems at first glance, and popular brands such as the NBA or Warner are already making use of them. So so that you don’t get left behind, let’s see what this platform consists of and how to take advantage of it for your brand.

First of all … what is Giphy?

Giphy  is a  GIF platform  known above all for its search engine. It has existed since 2013 but began to become famous a few years later, when Twitter began to allow sharing and viewing of these types of files on its network. The initiative was an immediate success, but Buy Ukraine Mobile Phone Number List originally the process of finding and publishing the GIFs was somewhat cumbersome. For this reason,  Twitter  ended up including a library of Giphy files integrated into the social network itself. Thanks to this, today the GIF search engine has 10 million active users per day.

How can I use Giphy for my brand?

If you want to use Giphy for  online marketing , the first thing you have to know is that you can  upload your own GIFs  for free. And is that most of the content on this platform has been created and uploaded by the users themselves. To do this, Giphy offers a very intuitive GIF creator and editor, which allows you to create these files from your own images and videos, merge several GIFs, adapt them to different social networks and much more.

As with other elements of your  content marketing , it is not enough to create and upload your GIFs, you also have to have a good dissemination strategy. To do this, there are two fundamental aspects to take into account:

  • The  labels . The words with which you decide to tag your GIF are decisive for users to find it, so put yourself in their shoes and think about how you would search for this type of content. You should also take into account the trending topics in the world of GIFs, which you can see on the Giphy page itself.
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  • The  interaction . The most popular GIFs rank better and therefore attract more visits. For yours to succeed, you will have to hype it through other channels. We also recommend that you be honest when using the tags: if you use popular terms but that have little or nothing to do with the subject of the GIF, the interaction will suffer.

Another option that many users do not know are the Phone Number List Giphy Stickers , similar to those of Line or Facebook Messenger. Now you can also create your own through an app, so you have one more resource to complement your GIFs.

Lastly, if you really want to take Giphy seriously as a marketing channel, you can create your own  official channel . In it you can collect all the GIFs that you have uploaded and classify them according to type, campaign, product or other categories.

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