It is nice for you to enter into a relationship with a journalist, but it is also the other way around. Do you have a PR agenda on which press campaigns or PR stunts are planned? Then send it along with your press release. Planning and sharing your news gives an editor an edge over their competition. For example, a journalist sees that you want to work for a longer period of time. This is beneficial for both parties and therefore also increases the chance of publication or a relationship with journalists. 6. Add multimedia In addition to a creative and relevant press release,

There is More Than One

It is also necessary to share supporting multimedia with journalists. This greatly increases the chance of publication. More than 82 percent of journalists indicate that they would like to receive an image with a press release. There are also other forms of multimedia that you can send along. Perhaps you Swaziland Email List made a social media post that ties in well with your press release, or do you have supporting infographics ? This also contributes to a higher chance of publication. Sometimes the infographic is even the trigger for a publication, as was the case with Orderchamp .

Way to Skin the Marketing Cat

In the image below, the startup shares a lot of knowledge about ordering behavior on Black Friday. Example of an infographic as multimedia with your press release for journalists. 7. Give Them What They Want A relationship works best when you give each other what you want. You want a publication in the media, but what does the journalist want? Unfortunately, you can’t read minds, so we researched what journalists prefer to receive. That is: 78 percent indicate that press releases have the highest news value for them. 68 percent indicate that they want to receive research reports such as trends, developments and data from the market.