As humans, we are adapt to a visual world and depend on it for most of the actions we perform in a day. From food to Uruguay Phone Number dating, from travel to being entertained. Our brain is therefore much better equipped to process images than text. According to MIT , your brain Uruguay Phone Number processes an image in 13 milliseconds. According to post-it maker 3M, this is 60,000 times faster than processing text. Images with an Uruguay Phone Number emotional response More and more often I see people using images in their presentations. But often these images are very cliché. For teamwork, for example: an American stock photo where everyone is sitting at the table in suits with a Prodent smile. And for ‘innovation’ the well-known light bulb. The well-known light bulb I think it’s about emotion here.
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When you show an image, you want it to Uruguay Phone Number reinforce your message, clarify it and make it better remembered by the audience. Several studies show that if you use an image that evokes an emotional response, it is remembered many times better by the audience Uruguay Phone Number than a standard image. The image used can be a metaphor or Uruguay Phone Number something more literal. But it should be clear why the audience is looking at it and why it matches what you are saying. Look for images that not only speak strongly about the concept, but are also easy for the audience to align with your story. When I assemble a slide deck, I always look at photos that I have taken myself. They are unique and also perfectly show what I want to say. Don’t I have it at hand.
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Then I always look at free stock photo websites like Pexels , Pixabay or Unsplash . Also take a good look in advance on which screen you are giving the presentation. You want to avoid making a presentation on ‘ Uruguay Phone Number ‘ (4:4, 1024×768 pixels) that is played on ‘widescreen’ (16:9, 1920×1080 pixels), so that black images appear at the top Uruguay Phone Number bottom of the slides. bars appear. The power of color You can also evoke emotions with the good use of colors. Of course, in line with the story you want to tell, the Uruguay Phone Number of the story and not the whole rainbow as a palette. Warning, inspiring or informative: based on the tone I want to set, I use Coolors to create a good color palette. I always pay close attention to the contrasts.