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Facebook strengthens security for brands and advertisers

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Facebook strengthens security for brands and advertisers

The  security policy of  Facebook  with respect to brands and advertisers is constantly evolving. The most popular social network in the world knows that brand safety is a major concern for advertisers, so in recent weeks it has announced a series of improvements aimed at giving more control over the delivery of ads. Let’s see what they are.

Facebook safety: more control over ads

When we use  Facebook Ads , we are giving the Facebook advertising platform control over when, where and to whom our brand is displayed. For some Buy Luxembourg Cell Phone Number Database advertisers this can be problematic as they want more control over their exposure. For this reason, Facebook has created a range of solutions focused on giving more control to companies that advertise on the network:

  • Learn about how your ads are displayed, using  publisher lists and delivery reports . Using these reports, businesses can see where their ad impressions are getting.
  • Option to create  block lists  to remove specific publishers and applications, both on Facebook itself and on Instant Articles and the Audience Network.
  • Collaboration with  third-party companies  to increase security on Facebook (more information in the next section).

In addition to these new controls, it should be remembered that Facebook has always offered advertisers the opportunity to  choose ad placements  in their own settings. Available placements vary depending on the purpose of the ad, but here is the full list of options:

  • Facebook news section.
  • Right column of Facebook.
  • Facebook instant articles.
  • Facebook instream video.
  • Facebook Marketplace.
  • Facebook Stories.
  • Suggested Facebook Videos.
  • Instagram Stories.
  • Instagram news.
  • Native, banner, and interstitial from Audience Network.
  • In-stream video from Audience Network.
  • Audience Network Award Video.
  • Advertising message.
  • Messenger inbox.
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Facebook security: collaborations with third parties

As we mentioned before, another of the great novelties of security in Facebook is the collaboration with third-party companies to improve control for advertisers, through the new  brand security function of the Facebook Marketing Partners (FMP) program . In principle, the platform is open to new collaborations, but at the moment these two have been announced:

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  • DoubleVerify : This company offers measurement, data and marketing analytics software to verify the quality and effectiveness of digital media. Through its DV Pinnacle program, users can make easier decisions about the quality of their ad impressions, thanks to in-depth analysis and real-time data visualization.
  • OpenSlate : This company offers a separate content rating system to help you make better decisions around video ads. OpenSlate uses data science and Phone Number List proprietary solutions to provide more insight into the risks and opportunities of online video, so advertisers have greater say in the context in which their brand is displayed.

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