Content marketing: 10 Russia Phone Number & facts in a row [infographic] like this The marketer in duet with AI [3 tooltips] sat Selling an air conditioner in the winter? Stimulate spreading with compelling events fri Content marketing has taken off since the pandemic, according to the B2B research Russia Phone Number from the US Content Marketing Institute (CMI)*. There is more budget, more work and more empathetic content for the customer. What can these developments mean for your B2B content marketing? And how do you effectively adapt your marketing strategy to it? In this article I discuss 5 trends and fresh insights for the coming year. 1. Put content Russia Phone Number first 2. The right team structure 3. More budget for content marketing 4. Outsource work to specialists 5.
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To measure is to know Russia Phone Number takeaways of the investigation 1. Put content marketing first In content marketing, your products and sales are not central, but the wishes and interests of your target group. During the pandemic, companies have focused more and more on content Russia Phone Number according to the study by CMI. And with success. According to the respondents, the results achieved are in line with their goals. Result has mainly been achieved in creating brand awareness through content marketing, building credibility/trust (75%) and informing the public (70%). It is important that content marketing is about brand experience as well as customer experience. In short, do what your brand promises with empathy for Russia Phone Number customers and with maximum conversion.
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It is of course important that you know your target group well before you start working on your content strategy. Read here what else you can expect in the field of B2B content marketing this year. The pandemic reinforced the importance of our content marketing strategy. The commitment to content marketing is now companywide and there is increased collaboration between the sales and marketing team Source: B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 Contemarketing strategy pandemic and now 2. The right team structure Most B2B organizations have small (or one-person) marketing content marketing teams that support the entire organization.