has become all the rage in recent years and it doesn’t look like it’s going anywhere. Creating value-added videos as a form of content marketing is an important step in capitalizing on the marketing funnel.
However, formulating a video marketing strategy is still something that many professionals in the field struggle with. It even seems that they prefer to sit down and figure out how to make a report than to look for creative ideas to make videos because it seems like a very difficult task. So, how can you achieve to make interesting content to share in videos? In this article we are going to try to make video marketing look easy by suggesting seven video marketing ideas that you can easily adopt.
Video Marketing Ideas
1.Videos to show the brand
Why should a client or potential buyer connect with your brand instead of with the competition? What makes you stand out and how can you benefit from it? To answer these vital questions Kenya Phone Number List you need to introduce your brand to your audience The best way to achieve this is through video. Hubs pot statistics show that only 20% of people will read the text of a web page while 80% will watch a video. Then create one that shares your company’s vision and shows people what the organization’s culture is like. You could write a blog post offering a detailed tutorial on a topic, but a video tutorial will be much more effective in the end as it will give people the information they are looking for.
You can include short clips of your employees,
your workplace and industry. You can also make a behind-the-scenes video with employee testimonials and interviews so people can see the human side of the brand and the talent behind the service or product. A brand video can also be used at any time in your sales funnel. Place it on your homepage so that when a prospect enters they can learn more about your product or company. This will give users a better experience which will also lower bounce rates. You can also share a branded video on your various social media channels to reach a larger audience. You can even pin it to the top of your profile to make sure people see it first. 2.Video tutorials The most popular searches on the internet are about “why” something and “how” such a thing.