A website is created because there is information that the website creator or article writer wants to convey to the audience or website visitors. This information is of course related to the theme of the website. In other words, website owners want their readers to know all the information that website owners intentionally provide to attract them to the products and services they have.
How to optimize old articles
You can imagine if you have a website, but there are no articles in it. It is certain that the website will look strange, dry and unattractive to listen to and make your audience regret having visited it. On the other hand, a website that has many articles, especially articles that are useful and fulfills the needs of readers, will definitely be very interesting to visit.
In addition, the presence of articles on the website will also increase the amount of traffic or visits to your website. Because readers are looking for quality content or writing or articles to be their reference or just to add to their insight. In other words, if you have article content that in quantity is a lot and moreover the quality is good, then automatically many readers will follow your website. Website traffic will be constant at high numbers, that way we can direct that many visits to the products and services that we have. Those who previously only read information, can become customers or buyers.
The existence of an article on the website can also be a benchmark for the audience whether your website is up to date or not. Is the article just a little or a lot. Often there are new articles or just old articles. A website that only contains old articles, you could say is a website that is not managed properly. On the other hand, a website that always has new articles means that the website is managed regularly. Websites that always provide articles consistently and regularly, of course, many will read them.