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Hover effects or sounds that happen when the user comes into contact with certain elements. For to fulfill their function of delighting and simplifying the user’s task. We must review the following: are intuitive? We must take care that they do not generate confusion! Do they help or hinder the user’s navigation and actions? Does our proposal improve the experience? Do they meet the needs of our users? For baum beer we created a very artistic and truly disruptive site. Which presents an animated visual and sound experience in which the navigator can interact within the scenes and be surprised by what happens when passing over different objects or pressing buttons. Adding another dimension to the website. In conclusion it is very necessary for any organization to respect coherence between its digital image and its brand. That is. Its branding.

Its values. Its mission and its vision. For this. It is important to consider the aforementioned points when designing and developing any web page. At fuego yámana. Being specialists and fans of branding . We seek to create sites that are faithful to each brand. Reflecting its essence in the content. Both textual and visual. In the way of presenting information and even in the architecture of the website itself. We invite you to see more examples of our web work here . The following two tabs change content to choose your brand name by betiana del rio | sep 29. 2020 | branding -mailwhatsapplinkedinpinterestshare it is the key question that many of us ask ourselves when starting with a new idea or project.

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Whether it’s for a startup or a new product from an established company. Choosing a brand name is a critical step . The truth is that it can be a very difficult task. Since it is a decision that will accompany us for a long time and that. In addition. Will have the task of identifying us and making us known to the world. When we are entrusted with a naming project at the agency . We put a multidisciplinary team to work dedicated to thinking and proposing ideas. Using different techniques of divergence and convergence in the generation of proposals. This results in a wide variety of alternatives. From which we can select and recommend the best ones.

The initial dna interview (understanding of the essence of the brand) that we carry out is also essential at this stage of the work. Since it provides us with tools and concepts. Which guide the way forward. Alternatives to name within what different authors propose. There are different alternatives to choose the name of a brand. Among them: proper names from ford . Procter & gamble or ermenegildo zegna . There are many companies that have used the name of their creators to identify themselves. This is especially very common in the field of fashion and design. Since it is part of the personality and personal stamp that they seek to contribute to the brand. As a way of providing category.

Distinction and imposing their own style from there. . What characterizes proper names is that they do not designate any product or service in particular and. Therefore. Must be completed with meaning by symbology and communication. Some examples created from the agency are amadeo and conell . The first case is a coffee from mar del plata for which we decided to find a proper name. One of those of yesteryear but that are being heard again. That would transmit the values “classic and close”. We find in this masculine name the ideal option for amadeo café y cocina. Another example is that of the conell signature beer. For which we looked for an irish surname.

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