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In other notes we have already discussed the importance of photography on the web and the power of illustrations as part of branding . As the phrase “a picture says more than a thousand words” says. This resource is very important when it comes to making our content more interesting. Attractive and easy to understand. Images in the case of photographs. It is common to use the support of paid or free image banks. But care must be taken that this does not result in a very impersonal or generic site. Whenever possible. It is advisable to take photography for the web. Specifically designed to ensure that it represents the content that we want to highlight. It is important to take into account the quality and resolution of the images that we use.

So that they convey the professional aspect that we want to communicate. On the other hand. Illustrations are a widely used tool to add character and distinction to the brand. Due to the novelty and freshness they provide. In addition to the distinctiveness they add to the visual identity of an organization. Becoming part of its language. To define what we need. We can ask ourselves: do we have matching images? What is the most appropriate resource for our brand? What style of photography or illustration do we need? What is the main content to illustrate through images? For the handing website . We develop illustrations designed for each of the messages to be communicated on your page. Distinctive and with the colors of the brand.

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They help the user to navigate the content and act as a clear key to the site they are visiting. For its part. On the cerveza back page . There is a clear example of the importance of texts and tone to represent the brand and the power of photography to illustrate the messages. Showing the product. The factory and the team. Color palette the use of templates for the web. Added to the application of jakob nielsen’s usability laws (which propose the use of certain conventions to facilitate user navigation). Result in pages that are very similar to each other. Thus . Color is one of the main factors to differentiate the site and identify the brand . In turn. It serves to accentuate buttons. Calls to user action . Important information. Among other resources that add to the design of the web.

When designing we must analyze: do we have a brand manual? What are the main colors (primary and complementary)? How can we apply them to give our website personality? In cliper benefits . The cliper card banking promotions site. Although it may resemble other websites of this type due to the information it displays. The color acts as a clear guideline of the brand it represents. Styles and shapes it refers to the repetitive use of certain identifying visual resources or particular forms derived from the brand’s visual identity . Lines. Rounded edges or particular fonts are some of the examples of how these elements can add personality to a website and identify the brand. On the website of aticma (association of information and communication technologies of mar del plata and the area).

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The dynamic design of the content of its main page. Added to the tables with rounded edges. The use of icons. The geogrotesque typography and the color palette. Are combined giving rise to an innovative page. Well linked to the brand’s values. Inspiration questions: what gestures of the brand can we translate into particular forms or styles for the web? Are we using them correctly to create a distinctive visual identity? Can we enhance them in other elements? Micro-interactions in the world of ux (user experience) the micro-interactions in an interface refer to the responses of the site as feedback . Which occur when the user performs a specific action. It includes animations.

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