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When preparing the identity manual. It is important to think about all the needs of the brand. Given that it is very difficult to contemplate 100% of the possible application scenarios. It will be extremely important to ensure that the document created summarizes the main guidelines so that any internal or external collaborator can develop a new element or support aligned with the identity visual and compliant in tone. Style. And application. If your brand needs to be normalized. Or if the time has come to have a brand manual that takes it to the next level. Write to us . At fuego yámana we specialize in branding projects and have helped many brands improve their presence and enter the digital world .

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Digital image: branding on the web by betiana del rio | nov 22. 2020 | web design and development . Branding | 0 comments facebooktwittere-mailwhatsapplinkedinpinterestshare the digital brand image (application of branding in the context of the internet) is a crucial point for any organization. However. It is surprising the large number of companies that have an outdated online presence. With web pages or social network profiles that do not faithfully represent their brand. Be it from the visual aspect. The application of their identity or the contents. Customers and users seek to feel identified with the brands they choose and expect consistent personality and values from them through all their communication channels. On the web. Both visual and textual elements as well as branding are important and must be taken care of to maintain consistency .

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Build a digital image according to the brand taking care of the brand image in digital media is essential to build a firm and solid identity. Applying branding to the web serves not only to identify us. But also to differentiate us from other sites and our competitors. For this. When developing a new website. At fuego yámana we consider 5 main points to ensure a consistent visual identity and build a powerful digital image: architecture and navigation we refer to the way in which the information on the website is organized and how we allow users to access it through navigation . One of the main functions of any site must be to respond to the information needs of those who visit us. And nothing better than creating sites where they can find what they are looking for quickly and simply.

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Some questions to ask ourselves are: do we know who our audience is and what expectations they have when entering our site? Are we facilitating access to information of interest to you? Are the possible actions clearly identified? Does the organization and presentation of the content respond to the personality of our brand? When making the paid expenses site. We identified that there were two very different audiences that would enter its website: horizontal property managers and owners. Following its “simple and agile” brand promise. We organize the navigation menu according to these targets and their information needs. Also considering the main actions that. As recurring users. They might be looking for.

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Thus. We place 2 clear action buttons inviting to “pay expenses” and “start session”. As seen in the example: contents this point is made up of both the texts and the accompanying images . What we say. As well as the way we present that content. Should be consistent with the brand and its personality. Texts before starting to narrate. It is important to define the main messages to be transmitted. As well as the tone of voice with which we will communicate and make sure that it is consistent from one channel to another. Some questions to check that we are on the right path: if the brand were a person. Would it speak that way? Is there too little or too much information? Are we presenting the content clearly? In which languages should we make the content available? In turn. The use of images helps us enhance our content.

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