With  Timeline Ads , Twitter is finally launching into the programmatic advertising market, following in the footsteps of the Google Display Network and the Facebook Audience Network. For the first time,  Twitter ads  will be displayed on third-party sites, via tweets embedded in Twitter feeds. What are Twitter Timeline Ads and how do they work? […]

Selling more online  is one of the great aspirations of all marketers but the competition can get very tough. When the user has thousands and thousands of products just one click away, how can you differentiate your brand and stand out? Well, one of the keys to the answer is […]

Twitch  is one of Amazon’s best-kept secrets  . Despite being one of the pages with the most traffic on the Internet, there are still few who know it and even fewer who dare to include it in their marketing plans. As a marketer, Twitch  offers you a golden opportunity to  differentiate yourself from the competition  and reach a […]

If you only have time to improve one thing about your  email marketing , make it the subject of your emails! Did you know that …  47% of email recipients  decide whether or not to open an email based solely on the subject, and 69% make the decision to report an email as spam […]

At Cyberclick we spend our lives highlighting  the importance of data analytics in  inbound marketing. We believe that it is essential to be able to measure what is happening in all our campaigns and that this measurement should be behind the strategy and decisions we make from the beginning. But accumulating data […]

Everyone, friends, students, colleagues … Surely you have come across this type of expression on more than one occasion, and it is that more and more people, groups and even brands choose to express themselves using an inclusive language. Why does inclusive language emerge? It’s a fashion? Is its use justified? To answer […]

The most popular GIF platform on the internet has many more options than it seems at first glance, and popular brands such as the NBA or Warner are already making use of them. So so that you don’t get left behind, let’s see what this platform consists of and how to […]

The new digital generations have been stomping. When we thought we were finally understanding how to reach millennials, now it’s time to do  marketing for  centennials . Although many of them are still dependent on their parents’ credit card, it is time to get ahead of the competition and give your marketing a spin to […]

As all marketers know,  search engine optimization  is one of the main pillars of online strategies. From the selection of the best keywords to the optimization of the alternative text of the images,  SEO positioning  is made up of a myriad of factors that we can optimize so that our page goes up in search […]

If you plan ahead, the Christmas parties can be a huge boost to your business. In this day and age, most companies compete for consumers’ attention, so you will need to create a unique communication with your  mobile marketing. Among so many purchases and plans, it is easy for your brand to […]

Since its launch in May 2017,  Quora Ads  has continued to incorporate new features to become an increasingly interesting option for marketers. Its latest innovation is cost-per-thousand-based bids (CPM bidding), an ideal option for advertisers looking to do advertising campaigns   based on notoriety and reach. How to start a campaign on Quora Ads First of […]

We return with the latest news on digital marketing and  advertising. WhatsApp ,  the most popular messaging application in the world , has announced that from next year it will introduce  advertising on its platform. Since its purchase in February 2014, Facebook has been Tunisia Phone Number List considering the option of making WhatsApp profitable. In August […]

Amazon Advertising  is already the third largest online advertising platform, behind Google and Facebook. And in addition, the figures indicate that it will not stop growing in the coming years, so the time has come to take it into account in your marketing plans. Amazon Advertising harnesses the power of the world’s […]

The best marketers are the ones who create markets, and  content marketing  can help you do that. Many times we think of  marketing  as a way to identify potential users of our product or service and thus be able to “sell” our brand to them. But what really makes the difference is the ability to […]

The Christmas campaigns are here! It’s the ideal time to put the finishing touches on your ads or, if you’ve been proactive and already have them up and running, you still have time to make changes to get the best results. On these dates many searches related to purchases are made, […]

After all, a brand’s products or services cannot fit everyone, but necessarily target a specific group of people with specific needs. Being very clear about  our target  helps to focus all our marketing initiatives and to obtain a greater return on our investment. What is new is that today, thanks to the analytics […]

Everything that is related to rationality has always been overvalued: decision-making, supposed intelligence. But in recent decades, advances in cognitive psychology have brought out the importance of managing emotions not only for balance between yourself and your closest circle, but also as a measure of people’s success. This phenomenon, known […]

Every new launch requires a strategy and a  product marketing plan , since only in this way can we coordinate the impacts to make it receive all the attention it deserves and start the market on the right foot. As with marketing plans in general, the  service or product marketing plan  must contain all […]

Do you want to make the  best online marketing campaign  for your brand or company? You’re not alone – scores of marketers set out to do the same, but only a lucky few achieve it. Do you know what their secret is to develop a good  advertising campaign ? The truth is that there is no […]

Can you imagine having  unlimited vacations  in your company? Crazy, right? Well, there are already enough companies that have this policy, including some in our country. But to be able to apply them successfully, it is necessary to rethink the work culture and promote  work happiness  at all levels. Far from being a crazy utopia, unlimited vacations […]

The  marketing techniques  are like tools DIY: not all are good for everything, but many have multiple functions and each corresponds to a task. And just like a repair professional, marketers should have a wide variety of resources to deal with different situations. Therefore, I want to propose a review of 10 marketing techniques […]

The  inbound marketing plan  is a totally essential reference document, and if we are not clear about where and how we want to go, it is impossible to get there! But many times this plan is not as complete as it should or does not exist at all. Error! So that you can achieve […]

The  digital marketing plan  is an essential map to achieve the objectives of the brand. It is, therefore, a tool that all marketing teams have to work with every day. But just making a plan does not guarantee the results we seek. To be truly effective, a digital marketing plan must include all the […]

Developing a good  marketing plan  is a challenge that all marketers face at the beginning of the year or the course. This document is in charge of guiding our steps and guiding our decisions, so it is essential that it is well planned. For the  business marketing plan to  be effective, it must contain all […]

The  email marketing  is a tool whose effectiveness superefectiva continues to demonstrate year after year. Although it may sometimes seem like “the same old thing”, the truth is that we have more and more possibilities to create   really effective email campaigns. In addition, it is such a versatile tool that I think almost all brands […]

Merry Christmas Eve! We hope your   Christmas  marketing campaigns  this year are going great. Maybe you still have time to change some details for Reyes, or you just want to know how to keep improving year after year. In any case, you’re sure to learn useful things from these 40 Christmas Marketing Tips, so don’t miss out! […]

Did you know that …  eating as a team  can be one of the keys to having a happier company (and life)? According to a recent study by Oxford Economics and the National Center for Social Research, eating together makes us feel better than eating alone. The study looked at 8,250 people and […]