There are such large numbers that we are not able to get an idea of ​​what they mean. This is the case of the number of pages indexed by Google. Without further ado, today I want to enter this endless world that brings more than one head. Are you one […]

My website has many monthly visits: how can I take advantage of them to capture leads? I have a large community on social networks that interacts with my brand: what can I do to transform followers into records and have them go to my database? If you recognize yourself in […]

Blogs are a fundamental part of a content strategy. For this reason, measuring the success of a post published in it is essential to know if the path we are traveling towards our objectives is the correct one.And, as always, when we want to know if something works or not […]

To attract a greater number of partners in your NGO or non-profit company through the online world, inbound marketing techniques can achieve great results in reaching that audience that interests us and staying in contact with them in a non-intrusive way. In this post we explain how you should do […]

What is a micro-niche Micronicho = seo Madrid agency. Niche = SEO. Macronicho = marketing As the example indicates, a micro-niche is a website that talks about a more segmented, specific topic, more reduced than a general website. A micro-niche could be included in the theme of a niche, and […]

Do you use videos in your digital marketing strategy and want to get the most out of them? In this article I present 7 actions that you can implement to capture leads with your videos. Techniques for capturing leads through videos Some of these actions are those that we have […]

That marketing campaigns with invasive and aggressive ads no longer work is becoming clearer every day. This change in advertising occurs because competition has grown, the market is saturated with advertising and information and, therefore, the options that consumers have when choosing a product or service are very numerous. Are […]

There are many tools that exist in the market to measure the results of inbound marketing , but without a doubt one of the most complete in this case is the MOZ tool .Still not using it? I’ll tell you how to get the most out of it!how to use […]

Planning a digital marketing strategy involves developing many actions: working SEO, capturing leads, conversion, etc. Good planning will largely depend on the success of your campaign.To facilitate and automate these actions as much as possible, there are tools that will help you improve processes and analyze the results, obtaining more […]

Surely you are already using Google Analytics to keep track of the results of your online actions, and it is one of the most widely used web analytics tools worldwide. Such is its importance, that in the blog we have already spoken several times about it and some of its […]

You wonder if email marketing is still important. All of us have changed our habits and behavior, so it is normal to wonder if these have affected the way we see email marketing. I’ll tell you more below!Remember when you used to invest in mass advertising, like TV commercials or […]

The natural positioning or SEO positioning is one of the most demanded services today by companies and professionals, but why do so many companies request this type of services and why is a good natural positioning so relevant? And most importantly, does it really work? In this post I want […]

In a few days, in October 2017, Chrome will start displaying the “Not secure” message on pages that collect data and are under HTTP. Did you know?So that the conversion of an inbound marketing or online marketing project does not decrease, it is very important that all the pages that […]

Up to 80% of people who download content from the internet do not read it to them. This is the main (and very worrying) conclusion we have reached after conducting an experiment to verify precisely that: how many of the people who download our ebooks and other Internet content end […]

Finding the ideal candidate is vital for any company. And there are many ways to find it. At Inbound Cycle we decided to explore a new one and organized an open house in search of talent. In this post we tell you about our experience.A few months ago, in Inbound […]

This article is part of a series of four in which we are going to analyze the letters and variables associated with the acronym BANT. In the previous post, we talked about B, the budget, and in this one we are going to focus on A, of authority. Shall we […]

The foundations of SEO have not changed for years. On the one hand, it is normal. If you are able to offer the best content for a user search, you must appear first.Installing AMP is relatively simple but it requires knowing the process, taking into account the most common mistakes […]

That measurement is a fundamental stage in a marketing plan is not new. Not only does it allow us to know the impact of our strategy, but it is the starting point to set new objectives.That’s why data analysis tools like Google Analytics are the bread and butter of a […]

Do you want your event to be a real success? The key is to combine an excellent organization with a powerful and efficient diffusion that allows you to reach large, quality audiences.In this post you will find all the digital strategies that will help you reach large audiences and that […]

One of the goals that we all set ourselves when establishing an inbound strategy is to improve conversion. So that you can achieve it, I am going to talk about CRO strategies . We will start at the beginning!CRO strategies to improve conversionCRO strategies to improve conversion in your inbound […]

We invite you to learn about the importance of content in the different phases of an inbound strategy with the guide The role of content in the inbound marketing funnel that we have prepared with Outbrain.Take advantage of it and apply new actions today to achieve results!content funnel inbound marketingNew […]

What is online reputation? There are many misconceptions about this concept and how to manage it, so we are going to try to shed some light on the subject. Online reputation is not simply the amount of social shares you have or what they think of you on the forums. […]

It is possible that you dedicate yourself with heart and soul to publish content on your social networks. That you sweat, that you exert yourself in excess, that you run out of breath. And then, satisfied, wait with your arms crossed in front of the computer, waiting for the shares, […]

The Lead Nurturing is a technique of marketing automation that plays an important role in driving sales of ecommerce . In this post I explain why this is the case and I present you 7 lead nurturing methods that you can use in your online business. inbound marketing for ecommerce […]

Do you want to increase the web traffic you receive to get more leads or sales? In this article we present a compilation of 7 videos from our YouTube channel with different techniques that we have used in InboundCycle to achieve this. Are you going to miss them? videos to […]

The inbound marketing consists of two pillars : the attraction marketing and marketing automation . Each of them uses a series of marketing techniques and tools to achieve their purposes. In this post, we explain what they are and how they are used. Attraction marketing techniques and tools Inbound marketing […]

In this post I am going to analyze how to sell on Facebook by implementing a sales funnel . We will also see the 4 phases that exist in a purchase process. All brands have the ability to sell on Facebook, they just need to know how. A good strategy […]