The celebration of events has traditionally acquired a very important role within the marketing plan of a company. But, you know now…However, being a totally face-to-face action, the appearance of new tools and methodologies manages to extend the event over time, attract more customers, retain existing ones and create a […]

When it comes time to promote your brand, there are two options: that you want to sell yourself like everyone else or that you try to bet on the difference . The easiest way will be to adapt to those already established norms and follow the classic marketing patterns, but […]

One of the main objectives of an inbound marketing project is to convert the traffic that visits our website, anonymously in principle, into leads (database records).It is important that these are qualified leads, that is, that they fit the characteristics of our buyer persona (target audience). In this way, we […]

For an inbound marketing strategy to be successful, its content must be of the highest quality in order to satisfy the needs of the specific profile of the user it is aimed at. This is always our starting point!However, it can be very complicated , especially in those projects that […]

Twitter is a social network that has been characterized, in previous years, as the queen of immediacy and the best tool for companies to promote the content they create.Although other social networks have arrived that have overshadowed the social network of the blue bird, Twitter will continue to fight its […]

Surely you already know that when Amazon sets out to get into something, it does it to the bottom. The case of pay per click is no exception, so let’s reflect on PPC for Amazon and what it means for a market dominated by Bangladesh Phone Number List  and Facebook.Google […]

Last January we were lucky enough to be able to read very interesting posts about digital marketing and all its areas: social media, SEO, strategy … Today we share a compilation of the ones we liked the most. And we recommend reading it!list_altIndex of contents1. 2. How to do a […]

In this post we propose to address in depth a basic and fundamental issue , without which it is not possible to fully understand the methodology of inbound marketing: what are its stages? Let’s see them!list_altIndex of contents Introduction to inbound marketing The 4 stages of inbound marketing inbound marketing […]

In an increasingly saturated and changing market, standing out from the competition and making your audience remember you is not an easy task. In this article I will explain why branding should be part of your Azerbaijan Mobile Phone Numbers  strategy and the guidelines to create, reinforce and consolidate the […]

With more than 500 million monthly active users from 200 different countries who share more than 100,000 articles each week , and an extraordinary growth potential (it is estimated that 400 new registrations are produced in each connection), LinkedIn is undoubtedly the Austria Phone Number List  most used and influential […]

Creating and keeping up to date a YouTube channel with high technical quality videos and interesting content that adds value to the user and, in addition, getting thousands of subscribers is an ambitious project that requires work . But if we also intend to achieve it with the added difficulty […]

Content aggregators, or news aggregators, are often a forgotten element in the brand dissemination strategy that is useful for your business.When we start or develop an online project, giving it visibility is one of the first objectives. For this, we look for all the resources that we know, mainly social […]

Do you know what can be generated after the implementation of an inbound marketing strategy? Can you imagine how it can change the way you do marketing? Do you know of any such effective way to increase the number of ambassadors for your brand?list_altIndex of contents Benefits that your business […]

The development and popularization of Drupal , an Open Source content management system (CMS) that allows the creation of websites, is causing a new dilemma among marketers.With Drupal it is also possible to carry out automated marketing actions , since it allows the integration of the web with the main […]

KPI and digital marketing are concepts that go hand in hand and that we have talked about more than once. However, the passage from theory to practice is sometimes not so easy and doubts arise when you are faced with the definition of digital marketing KPIs or have to make […]

Product lifecycle management is a systematic approach that enables you to address the changes that a product undergoes, from its design and development to its retirement or final disposal.In this article I will explain how to work a marketing strategy in each of the phases that make up this cycle. […]

Inbound marketing is a set of online marketing techniques that, unlike outbound methods, are characterized by interacting with the user in a non-invasive way , trying to attract and accompany them throughout the purchase process with content and valuable information , focused on solving your need or problem.Now that we […]

From InboundCycle we have decided to make a report on the situation of the position of marketing director in Spain to know what points need to improve or detect possible problems in today’s marketing .We have built it through questions put to marketing managers of Switzerland Phone Number List  of […]

Inbound marketing has been in the market for a long time as an infallible mechanism to generate qualified customers. However, it is not a secret that using it does not imply changes or customers instantly; brings good results, but in the long term, and that may be an obstacle for […]

Talking to Dan Moser, from Captio, is putting yourself in the shoes of the entrepreneur. With that same energy and enthusiasm, the Captio project began five years ago. Since then, the vision of this company has enabled thousands of businesses to automate their travel expenses . However, in their marketing […]

Challenge, change and risk are associated with digital transformation, although a process such as digitization also has a much more positive face, which speaks of opportunity and innovation. The marketing department needs to be part of the wave of change in order to exploit new assets and better connect with […]

Surely you’ve heard of the inboundización , its effects on your marketing plan and the benefits of exploiting their potential to beat your own conversion brands . However, from plan on paper to action there is a distance that must be bridged.To know what inboundization is and understand its benefits, […]

Keeping up with trends is an important requirement in the marketing industry. Especially when we talk about online marketing, there are aspects in continuous evolution , such as SEO, which year after year makes it necessary to adapt to changes.Do you know what will be the marketing trends that will […]

In a content strategy, quality and the choice of keywords are determining elements for a good positioning of your company’s blog.However, this is no longer what counts the most to work on SEO and guarantee the first positions . Content management by theme is an aspect that you should take […]

If you already know the advantages and options that inbound marketing offers you and you are going to launch your first campaign, it is normal that you have many doubts. Starting with how to make an inbound marketing or content marketing plan. Is that so?Be that as it may, in […]

There is no doubt that with the advent of the internet there has been a significant change in the way of buying, and especially in the way of gathering the necessary information about a product or service before deciding to buy it.The generation of demand has changed due to commercial […]

The analysis of email marketing campaigns is an important aspect of a marketing strategy. Above all, certain values ​​must be kept under control so that this direct communication channel with the records in your database is effective. The bounce rate, for example, is a parameter that you should always check […]