11 Facebook Ad Strategies That Drive More Revenue

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11 Facebook Ad Strategies That Drive More Revenue

In 2021, Facebook ad revenue exceeded $114 billion. Facebook advertising is a revenue-driving tactic that can help you reach people interested in what you offer and get them to make a purchase. But what if you feel like your Facebook ads aren’t effective?

If you aren’t happy with your Facebook ad performance or want to start your ads on the right foot, I’ve got the answers for you. With my list of the best Facebook ad strategies, you’ll be fast on your way to generating more revenue for your business.

This guide will cover

Keep reading to find out how to improve your Facebook ad strategy!

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Facebook ad strategies: 4 Facebook ads best practices to follow before launching ads
Before you launch your first or next Facebook ad, follow these four best practices:

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Determine your target audience
Install the Facebook pixel
Set up a sales funnel
Try setting up both budgets
Here’s more on those best practices:

Determine your target audience

First on our list of Facebook ad strategies is determining your target audience. To have effective ads, you need to reach the right people with them. To do that, you need to know who you want to target with your ads.

When determining your target audience, think about who’s most likely to need your products or use your services. You’ll want to think about characteristics like:

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Age
Gender
Location
Occupation
Buying habits
Interests
And more
Knowing this information will give you a complete profile of your target audience, so you know who you’re trying to reach with your ads.

2. Install the Facebook pixel
A critical component of your Facebook ad strategy is the Facebook pixel. The Facebook pixel is a piece of coding that you integrate into your website to track the information of people who visit your site. It helps you better understand who’s interested in what you offer.

You install this pixel on the backend of your website. Once installed, you’ll start tracking data from the people visiting the web pages where you installed the pixel.

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