The email marketing is a tool whose effectiveness superefectiva continues to demonstrate year after year. Although it may sometimes seem like “the same old thing”, the truth is that we have more and more possibilities to create really effective email campaigns.
In addition, it is such a versatile tool that I think almost all brands can take advantage of it. Still not completely convinced? Do not miss these 10 advantages of email marketing and discover everything it can contribute to your company.
10 advantages of email marketing for brands
1) Reach a large percentage of users
Did you know that 91% of users check their email every day (based on Litmus data)? It is one of the most universally used tools, and we also access it from all devices. To maximize the reach of your email marketing campaigns , it is very important that you make sure to use responsive email templates , that is, they adapt the design elements to different screen sizes and formats. Luckily, today most of the tools for creating bulk emails are responsive by default.
2) It is very easy to use and for all types of companies
The email marketing can be a cutting – edge and sophisticated tool, but it is also extremely accessible. In today’s market there are a lot of email solutions Buy Qatar Consumer People Phone List adapted to different needs and budgets. For example, SMEs can use free or low-cost mailing tools and design them with drag-and-drop tools, while multinationals have professionals specialized in design and programming to implement the latest interaction developments. Whatever your brand, you can surely implement an email strategy .
3) It targets a relevant audience
With the new rules of the GDPR, we need to have the explicit consent of users to send them marketing messages. Far from being an obstacle, this gives us the peace of mind of addressing a high-value audience , since the users that compose it have heard about our brand and have agreed to receive messages from it. This preselection makes the impacts are much better used.
4) It has great segmentation possibilities
Normally, email marketing campaigns are directed to a database of users who have voluntarily left us their information, and this information serves as the basis for developing increasingly elaborate segmentation strategies. As we continue to send emails and the user interacts with them, we will get to know them better and better and we will be able to refine more and more. The result of all this is that we will be able to send the right message, to the right person, at the right time. And this makes the effectiveness of the campaigns grow like foam.
5) It adapts to all types of campaigns
The email marketing is a channel that allows us to communicate with our database, but the specific content of that communication is infinitely customizable. In addition, new tools, such as kinetic mail, open up the range of possibilities even further. Therefore, email adapts to different brands, user types and phases of the conversion funnel. The sky is the limit!
6) It is easy to measure
Today’s email marketing platforms , even the simplest ones, allow us to see the key metrics of our campaigns in practically real time, such as the open or click-through rate. Thanks to this, it is very easy to see what is working and what is not, and apply these lessons both to future email campaigns and to other channels of our digital marketing.
In addition, this channel is one of the most appropriate for doing A / B tests . You just have to select a percentage of your database (usually between 5 and 20%) and divide it in two to send two different versions of your email. Then you can easily compare the results and send the most effective version to the rest of the users.
7) It’s inexpensive
The cost of sending an email is measured in fractions of a cent, especially the larger your database is. If we compare it with other communication channels, we see that it is a very affordable option for companies of all sizes, especially if we take into account its great effectiveness.
8) It is scalable
The email marketing can adapt to a database of 500 people or 50,000 without assuming excessive investment of time and resources. What’s more, the cost per user tends to be lower the larger the database. In addition, it is a means of communication that transcends physical barriers, making it ideal for launching campaigns to international markets with just a few adaptations, such as currency and language.
9) It’s immediate
With other online advertising means , we cannot control when the user will receive an advertising impact. On the other hand, given the frequency with which users Phone Number List consult their inbox, we can control with great precision the day and even the time when they will see this message. If we combine this feature with all the customization possibilities that email marketing offers , we quickly see that it is a very interesting option to reach people when they are most likely to convert.
10) Your ROI is simply phenomenal
In the end, all these advantages can be summarized in one, and that is that email is super effective. According to different sources, the ROI for every euro invested in email campaigns can reach 40 euros. This data is not so surprising if we take into account that it has a very low cost and great conversion possibilities: according to SeeWhy, 62% of online purchases originate from an email.
In short, email marketing is a tool available to all marketers and with simply spectacular results. If you have not yet incorporated it into your online marketing strategy , now is the time!