With  Timeline Ads , Twitter is finally launching into the programmatic advertising market, following in the footsteps of the Google Display Network and the Facebook Audience Network. For the first time,  Twitter ads  will be displayed on third-party sites, via tweets embedded in Twitter feeds. What are Twitter Timeline Ads and how do they work? […]

Selling more online  is one of the great aspirations of all marketers but the competition can get very tough. When the user has thousands and thousands of products just one click away, how can you differentiate your brand and stand out? Well, one of the keys to the answer is […]

Twitch  is one of Amazon’s best-kept secrets  . Despite being one of the pages with the most traffic on the Internet, there are still few who know it and even fewer who dare to include it in their marketing plans. As a marketer, Twitch  offers you a golden opportunity to  differentiate yourself from the competition  and reach a […]

If you only have time to improve one thing about your  email marketing , make it the subject of your emails! Did you know that …  47% of email recipients  decide whether or not to open an email based solely on the subject, and 69% make the decision to report an email as spam […]

At Cyberclick we spend our lives highlighting  the importance of data analytics in  inbound marketing. We believe that it is essential to be able to measure what is happening in all our campaigns and that this measurement should be behind the strategy and decisions we make from the beginning. But accumulating data […]

Everyone, friends, students, colleagues … Surely you have come across this type of expression on more than one occasion, and it is that more and more people, groups and even brands choose to express themselves using an inclusive language. Why does inclusive language emerge? It’s a fashion? Is its use justified? To answer […]

The most popular GIF platform on the internet has many more options than it seems at first glance, and popular brands such as the NBA or Warner are already making use of them. So so that you don’t get left behind, let’s see what this platform consists of and how to […]

The new digital generations have been stomping. When we thought we were finally understanding how to reach millennials, now it’s time to do  marketing for  centennials . Although many of them are still dependent on their parents’ credit card, it is time to get ahead of the competition and give your marketing a spin to […]

As all marketers know,  search engine optimization  is one of the main pillars of online strategies. From the selection of the best keywords to the optimization of the alternative text of the images,  SEO positioning  is made up of a myriad of factors that we can optimize so that our page goes up in search […]

If you plan ahead, the Christmas parties can be a huge boost to your business. In this day and age, most companies compete for consumers’ attention, so you will need to create a unique communication with your  mobile marketing. Among so many purchases and plans, it is easy for your brand to […]